Press release - Instytut Monitorowania Mediów

Press release
ul. Pańska 97; 00-834 Warszawa
tel. 22 323 73 10
kontakt: Agata Szybieniecka
Specjalista ds. PR
[email protected]
Warsaw, 21 December 2005
Gazeta Wyborcza as November leader
Gazeta Wyborcza holds on to its lead in November ranking of the most opinion making media
prepared by the Institute of Media Monitoring. It outruns Rzeczpospolita by as many as 237
publications. Puls Biznesu and Super Express have also went up to top leadership. The debut of Radio
Maryja in the first fifteen of the breakdown of the most frequently quoted media is a surprise.
The analysis has been made on the basis of 4946 November press, radio and television publications
registering 6013 references to other media. Most of them related to Gazeta Wyborcza (Chart 1), which was
quoted 1303 times. Second position goes to Rzeczpospolita, however the reference gap between the two
journals deepened to 237 publications. Zycie Warszawy holds on to the third position (538).
Puls Biznesu arrived in the top leadership (245 publications) owing its fourth position in the ranking to vastly
commented interwiew with Andrzej Lepper on Poland’s economy and his statement concerning Leszek
Balcerowicz. The fifth place went to Super Express (234) making it outperform Fakt (174), which was fourth
in the last two months. Super Express was frequently quoted in the context Poland’s politics and the oil
scandal.
Gazeta Wyborcza also won in the ranking of media quoted the most frequently by sources other than press
reviews.
Chart 1. The most frequently quoted media
Gazeta Wyborcza
1303
Rzeczpospolita
1066
Życie Warszawy
538
Puls Biznesu
245
Super Express
234
Wprost
179
Fakt
174
Gazeta Prawna
156
Radio ZET
132
Polityka
119
Trybuna
115
Radio Maryja
115
Newsweek
102
RMF FM
100
Nasz Dziennik
70
0
200
400
600
800
1000
1200
1400
1600
Source: IMM
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Given radio stations, Radio ZET continue to be a leader similarly to Onet.pl being the most frequently
quoted of all Internet portals. As far as the ranking of the most frequently quoted television stations is
concerned, certain reshufflings were registered in top leadership – TVP1 took the first place outnumbering
TVN which came in the second. High number of refernces of Radio Maryja, making it arrive the second
among the most frequently quoted radio stations, was surprising. It’s the radio’s debut in the first fifteen of
the ranking. Radio Maryja was brought the most often when reporting on the politicians’ statements
delivered on Radio Maryja air.
Chart 2. Ranking of the most frequently quoted radio stations
Radio ZET
132
Radio Maryja
115
RMF FM
100
PR 3
62
TOK FM
41
PR 1
38
Radio PiN
9
0
20
40
60
80
100
120
140
Source: IMM
November brought a few new issues – six vastly commented scandals including Zbigniew Wasserman’s role
in the oil scandal, the issue of reported CIA’s prisons in Poland and false money in Biedronka chain. Press
reviews were the most frequently quoted edging up to 2126 in November.
TVN 24 and TVP3 used the news posted by other media the most frequently.
83 percent of references concerned nationwide media while less than 17 percent – local editions. Media’s
quotations from Mazowiecki Province were the most abundant with Życie Warszawy holding the leadership.
Wprost maintained its position of the most often quoted nationwide weekly (179 publications) being directly
followed by Polityka (119) and Newsweek (102). Weekly Ozon scored 39 references and Daily Nowy Dzień
debuted in the ranking with 68 quotations.
Each month, Instytut Monitorowania Mediów screens all press, TV and radio media pieces where the authors
refer to the news delivered by other media. The research covers nearly 500 newspapers, 8 TV stations and
selected broadcasts of 9 radio stations.
Complete report is available
http://www.instytut.com.pl/raporty
at
the
website
of
Instytut
Monitorowania
Mediów:
Instytut Monitorowania Mediów monitors nearly 500 newspapers, TV and radio stations and Polish Internet resources.
Instytut Monitorowania Mediów is a member of FIBEP – elite organization associating over 80 media monitoring
companies from several dozen of countries. Since 2002, Instytut Monitorowania Mediów have supported the ventures
of Responsible Business Forum.
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