Press Release - Instytut Monitorowania Mediów

Instytut Monitorowania Mediów
Al. Jerozolimskie 53; 00-697 Warszawa
tel. +48 22 356 21 00, 698 634 593
kontakt: Katarzyna Ewert
Specjalista ds. PR
[email protected]
Press Release
Warsaw, March 21st, 2007
Ranking of the Most Opinion-Making Media in 2006
The winner of the annual ranking of "The Most Opinion-Making Media in Poland in 2006 ”, compiled
by the Institute of Media Monitoring, is Gazeta Wyborcza (15096 quotations). TVN is the leader of TV
stations, whereas Radio ZET comes top of radio stations. Wprost turns out to be the most frequently
quoted opinion-making weekly of 2006.
IMM’s analysis was conducted on the basis of 65470 media pieces covering the period from January 1st - December
31st 2006. Throughout the whole year of 2006, journalists referred to information furnished by other media 81159 times
(35053 times in press, 28905 on TV and 17201 on the radio).
The first place in the annual ranking of the most frequently quoted media, like in 2005, goes to Gazeta Wyborcza
(15096 quotations). Rzeczpospolita comes second with 13736 quotations. The third place is occupied by Dziennik
(7780 quotations), which has been competing in this ranking since April 2006, but is among leaders of the IMM's
ranking from the start. The fourth place belongs to Życie Warszawy (7300), the only local daily in the TOP 15 which is
much ahead of other local papers.
Chart 1. Most frequently quoted media in 2006
Gazeta W y borcza
15096
Rzeczpospolita
13736
Dziennik
7780
Ży cie W arszawy
7300
Gazeta Prawna
2519
Puls Biznesu
2338
Fakt
2018
Super Express
2002
W prost
1940
Newsweek
1539
TVN
1492
N asz Dziennik
1446
Radio ZET
1313
Try buna
1296
Parkiet
1204
0
2000
4000
6000
8000
10000
12000
14000
16000
Source: IMM
As far as radio stations go, Radio ZET is the winner (1313 quotations), followed by PR3 (895), and RMF FM (820)
coming third. Among TV stations TVN (1492) and TVN24 (1079) have turned to be the most frequently quoted sources
of information, surpassing TVP1 (499). The fourth position of Telewizja Trwam (413 quotations over a year) came as a
big surprise. The leader of the ranking of internet portals is Onet.pl (722) ahead of Interia.pl (476).
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The tabloids that have been competing with each other register similar results every month. Nevertheless, in the annual
ranking it was Fakt that had a higher number of quotations. As far as opinion-making weeklies are concerned, the
leading position is taken by Wprost (1940), which surpassed Newsweek and Polityka. The fierce battle of business
dailies ended with the victory of Gazeta Prawna, which surpassed Puls Biznesu by 181 quotations in 2006.
The usual general subject of the quotations involved Polish politics and social life, whereas the most frequently quoted
detailed subject was the sex scandal in Samoobrona, which was triggered by the article written by Marcin Kącki "Job
for sex in Samoobrona”, published in Gazeta Wyborcza back on December 3rd, 2006. Over the year, this subject was
referred to 1115 times. As for current issues, the following issues also come high in the ranking of detailed subjects of
quotations: tape scandal, PZU case and the vetting issue of Archbishop Stanisław Wielgus.
Table 1. Authors of the most popular source information in 2006
subject
author
title
medium
number of
quotations
1. sex scandal in
Samoobrona
Marcin Kącki
Job for sex in
Samoobrona
Gazeta Wyborcza
1115
2. tape scandal
Tomasz Sekielski, Andrzej
Morozowski
Now us
TVN
960
3. PZU case
Bertold Kittel
Lawyer and
companies
Rzeczpospolita
615
4. vetting issue: Archbishop
S. Wielgus
Katarzyna Hejke, Przemysław
Harczuk
Archbishop's
secret story
Gazeta Polska
364
5. neo-fascist event in
Silesia with the participation
of Młodzież Wszechpolska
6. issue of J. Bestry
Agnieszka Sopińska,
Małgorzata Pietkiewicz
Nazi Party
Dziennik
260
Jacek Harłukowicz
Mr. Bestry, the MP
Abuses Children
Super Express
202
7. issue of A. Mikosz
Bertold Kittel
Loan taken by Mr.
and Mrs. Mikosz
Rzeczpospolita
197
The annual report compiled by IMM shows that media usually referred to information supplied by other media in press
reviews (86 proc.). Nation-wide media were more frequently quoted (85 proc.) than the local ones (15 proc.), whereas
the biggest number of quotations came from Mazowiecki region, where Życie Warszawy takes the lead.
Every month the Institute of Media Monitoring analyzes all press materials, TV and radio broadcasts, whose authors
refer to news and reports of other media. 800 press titles, television stations and selected broadcasts of radio stations
are subject to the analysis. The annual report in its basic version is available from the website of the Institute of Media
Monitoring: http://www.instytut.com.pl/raporty. To order a complete or profiled version of the report, please contact:
[email protected].
The Institute of Media Monitoring monitors about 800 press titles, TV and radio stations, as well as Polish Internet
resources. The Institute of Media Monitoring is a member of FIBEP – the elite association of over 80 media monitoring
companies of dozens of countries around the world. Since 2002, the Institute of Media Monitoring has been supporting
the Corporate Governance Forum.
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