Press release - Instytut Monitorowania Mediów

Instytut Monitorowania Mediów
Al. Jerozolimskie 53; 00-697 Warszawa
tel. +48 22 356 21 00, 698 634 593
kontakt: Katarzyna Ewert
Specjalista ds. PR
[email protected]
Press release
Warsaw, 29 January 2007
Gazeta Wyborcza leads the way again
December saw Gazeta Wyborcza lead the ranking „Poland’s most opinion-forming media” again after two
months of absence. The first fifteen of the most willingly cited media lists as many as two television stations: TVN
and TVN 24 and three radio stations: Radio ZET, RMF FM and PR1. No surprising reshuffles were noticed in
the field of most opinion-forming weeklies - Wprost makes all the running. Sex-scandal in Self-Defense
(Samoobrona) turned out to be the biggest scandal in December.
IMM’s analysis was conducted on the basis of 6960 media transmissions covering the period from 1st to 31st December
2006. Journalists referred to information furnished by other media as many as 7817 times (3729 times in press, 2392 on
television and 1696 on the radio).
The first place in December ranking of the most frequently quoted media went to Gazeta Wyborcza with 1597
quotations, by which it outperformed Rzeczpospolita (1154 quotations). Gazeta Wyborcza won back the leadership
again after two months. The daily was usually quoted (505 times) in the context of so-called sex-scandal in SelfDefense. Dziennik, last month’s winner of the ranking, slipped back a little to take third place with 1087 quotations. The
fourth place traditionally went to Życie Warszawy (421 quotations).
The list of first fifteen most frequently quoted media includes two TV stations: TVN and TVN24 and three radio
stations: Radio ZET, RMF FM and PR1. Media referred the most often to information furnished by TVN on the occasion
of sex-scandal in Self-Defense and to news posted by Radio ZET – in the context of information on Polish politics.
Onet.pl takes the lead in the ranking of Internet portals outrunning Interia.pl. Nevertheless the result was insufficient to
have the portal enter the first fifteen. Onet.pl was usually quoted in the context of curiosities, sports and public issues.
Chart 1.The most frequently quoted media in December 2006
Gazeta W y borcza
1597
R zeczpospolita
1154
D ziennik
1087
Ży cie W arszawy
421
Gazeta Polska
392
TVN
278
Gazeta Prawna
236
Puls Biznesu
185
Radio ZET
162
Super Express
150
Fakt
149
RMF FM
141
PR1
141
TVN 24
128
Nasz D ziennik
115
0
250
500
750
1000
1250
1500
Source: IMM
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Nothing has changed in the ranking of the most opinion-forming weeklies – Wprost keeps the leadership. However it
has to be pointed out that the difference in quotations between Wprost and Newsweek Polska, which is ranked second, is
not very significant and amounts to 6 quotations.
Fourth, high position of Gazeta Polska, as regards quotations other than press reviews, also deserves paying attention
to. In December, the newspaper mostly owned it to articles on spy past of archbishop Stanislaw Wielgus. In general
ranking, the weekly took significant fifth position. The tabloids which fiercely competed with each other, namely Super
Express and Fakt, have switched places, as the first one outperformed the latter by one quotation.
Media usually referred to information supplied by other media in press reviews, when reporting on Polish politics and in
the context of sex-scandal in Self-Defense. The last subject scored as many as 1115 quotations. New issues in
December include sex-scandal in Self-Defense, vetting of archbishop Stanislaw Wielgus, scandal with Mlodziez
Wszechpolska and neofascist event in Silesia, scandal linked to delegating Police officers to activities which fell outside
their professional duties, vetting of the journalists and vetting scandal linked to A. Grajewski.
Chart 2. Usual subjects of quotations in December 2006
Media review
2138
Polish politics
1339
Sex-scandal in Self-Defense
1115
Economy, market, finance
448
Vetting of S. Wielgus
364
Public issues
358
Curiousities
301
Local issues
228
Rankings, surveys
212
Scandal: Młodziez
Wszechpolska
136
0
500
1000
1500
2000
2500
Source: IMM
Gazeta Prawna is December’s most frequently quoted business and economic daily, which continues a trend from the
past two months (7th place in the ranking). Puls Biznesu comes in as the second.
TVN was ranked the highest of all TV stations, Radio ZET – of radio stations where November’s leader, TOK FM,
edged down to 5th place. None of Internet portals have entered the list of fifteen most opinion-forming media. The list
is closed by Nasz Dziennik.
As regards local media, the greatest number of quotations comes from Mazowiecki region where Życie Warszawy is the
leader. 91 percent of quotations concerned nationwide media and remaining 9 percent – local.
Each month, Instytut Monitorowania Mediów analyses all newspapers, as well as TV and radio broadcasts, which
authors refer to news spread by other media. The research covers about 700 newspapers, TV stations and selected
programs of nine radio stations. Basic version of December is available at the website of Instytut Monitorowania
Mediów: http://www.instytut.com.pl/raporty. In order to receive full or profiled version of the report, do not hesitate to
contact [email protected].
Institute of Media Monitoring monitors nearly 800 newspapers, TV and radio stations and Polish Internet resources.
Instytut Monitorowania Mediów is a member of FIBEP – the elite organization associating over 80 media monitoring
companies from several dozen of countries. Since 2002, Institute of Media Monitoring have supported ventures of
Responsible Business Forum.
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