Press Release

Press Release
ul. Pańska 97; 00-834 Warszawa
tel. 22 323 73 10
kontakt: Agata Szybieniecka
Specjalista ds. PR
[email protected]
Warsaw, November 24th, 2005
Gazeta Wyborcza in the lead again
Following three months of making up for the loss, Gazeta Wyborcza is in the lead again. In the
October ranking of the most opinion-making media elaborated by the Institute of Media Monitoring
Gazeta is ahead of Rzeczpospolita by 164 publications. As befits the election month, the most often
cited themes were press reviews, Polish politics, ranking and polls.
The analysys was based on 4570 October press publications, radio and television broadcasts in which 5692
references to other media were reported. Most of them concerned Gazeta Wyborcza (Chart 1), which was
referred to 1089 times. Gazeta is followed by Rzeczpospolita, which was cited 925 times. Życie Warszawy
and Fakt keep their third and fourth position. The Wprost weekly is also placed in the narrow top. Radio ZET
is on the top of radio stations, whereas TVN – TV stations. Onet.pl remains the leader of the most often cited
internet portals. Nevertheless, internet materials were not as often referred to by journalists as a month ago,
which is conformed by the absence of internet media among the top 15 quoted media.
Gazeta Wyborcza also heads the chart of the most often cited media excluding press reviews.
Chart 1. The most often cited media
1089
Gazeta Wyborcza
Rzeczpospolita
925
443
Życie Warszawy
Fakt
331
Wprost
266
TVN
176
Super Express
176
Newsweek
149
Trybuna
137
Gazeta Prawna
132
Polityka
129
Puls Biznesu
122
Radio ZET
109
TVP1
88
Nasz Dziennik
77
0
200
400
600
800
1000
1200
1400
Source: IMM
84 percent of quotations concerned nationwide media, while the remaining 16 percent - the local ones. The
biggest number of citations caming from local media came from Mazowieckie Province, where Życie
Warszawy remains the leader.
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In October media attention focused on politics and elections: the most often cited themes involved references
in press reviews, quotations about Polish politics ad presentations of rankings and polls. Out of 1088 political
references 481 were related to presidential and parliamentary elections. Media did not comment on scandals
so much– the ones widely-discussed issue was the scandal of nurses photographing themselves with newborn
babies at Górnośląskie Centrum Zdrowia Dziecka i Matki in Katowice.
Gazeta Wyborcza has been competing with Rzeczpospolita for the whole year. Throughout recent months we
watched Gazeta narrow the gap between itself and the leader. In October Wyborcza deposed Rzeczpospolita
and outstripped it with 164 materials. However both dailies registered a fall in the number of citations. It can
result from the strong position of Fakt, which for two months has remained on the fourth position in the
ranking, registering an increase in the number of citations each month. (Chart 2.).
Chart 2. Citations that come form major dailies over the period of July-October
2005
925
1182
Rzeczpospolita
1129
1055
1089
1166
Gazeta Wyborcza
1078
1016
443
472
Życie Warszawy
351
404
137
136
156
Trybuna
135
331
243
Fakt
155
139
176
119
129
Super Express
105
0
200
400
lipiec 05
600
sierpień 05
800
wrzesień 05
1000
1200
1400
październik 05
Source: IMM
The following media cited other mass media the most frequently: TVN 24 and TVP3.
Wprost turned out to be the most often cited nationwide weekly in October– this time with a high number of
citations (266). Wprost is ahead of Newsweek and Polityka. Fakt is still the most often cited tabloid and is
followed by Super Express.
Each month, The Institute of Media Monitoring analyses all press cuttings, TV and radio releases, whose
authors cite other media’s reports. About 500 press titles, 7 TV stations and selected programs of 6 radio
stations are examined.
The whole report is available
http://www.instytut.com.pl/raporty
from
the
Institute
of
Media
Monitoring’s
website:
The Institute of Media Monitoring monitors about.500 press titles, TV and radio stations, as well as Polish Internet
resources. The Institute of Media Monitoring is a member of FIBEP – the elite association of over 80 media monitoring
companies of dozens of countries around the world. Since 2002, the Institute of Media Monitoring has been supporting
the Corporate Governance Forum.
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