Press release - Instytut Monitorowania Mediów

Instytut Monitorowania Mediów
Al. Jerozolimskie 53; 00-697 Warszawa
tel. +4822 356 21 00
kontakt: Agata Szybieniecka
Specjalista ds. PR
[email protected]
Press release
Warsaw, 24th August 2006
Stable leadership, tabloids keep fighting
Following a period of absence, Trybuna and Super Express are back in the leadership of the ranking of
the most frequently quoted media. Daily Rzeczpospolita again leads the breakdown compiled by the
Institute of Media Monitoring.
July study covers 5309 press releases, as well as radio and television broadcasts where the news posted by
other media were quoted 6502 times - 2816 in press, 2313 on TV and 1373 on the radio.
In July, Rzeczpospolita remained the most frequently quoted media with 1194 number of journalists’
references. The daily’s information was mentioned in press reviews and in the context of rankings and the
Polish politics. The quoted publications also refered to the vetting trial of Zyta Gilowska.
Gazeta Wyborcza was ranked second with a record of quotations inferior to Rzeczpospolita’s by 59 times.
Alike the leader of July breakdown, Gazeta Wyborcza was the most frequently quoted within the frames of
press reviews but also in the context of the Polish politics. Dziennik and Życie Warszawy took respectively
third and fourth place, however the gap between the two dailies and the ranking’s leaders is considerableeach newspaper was quoted 500 times more seldom than the leaders.
Chart 1. Subjects of the most frequent media quotations
1194
Rzeczpospolita
1138
Gazeta Wyborcza
690
Dziennik
Życie Warszawy
564
Trybuna
198
Gazeta Prawna
185
Super Express
182
Puls Biznesu
156
Newsweek
143
Wprost
137
Fakt
130
Radio ZET
127
Nasz Dziennik
115
TVN 24
109
PR3
96
0
250
500
750
1000
1250
1500
Source: IMM
Trybuna took the fifth, high, position in the ranking with 198 references. Super Express also improved its
position in the ranking by scoring 182 references, which sent the newspaper to the seventh place and gave it
the title of the leader among tabloids.
Rzeczpospolita also won in the ranking of media quoted the most frequently excluding press releases.
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Ranking of the most frequently quoted radio stations remained unaltered. Radio ZET holds the first place
followed directly by PR3. Minor reshuffle was observed at the top of the breakdown of the most frequently
quoted television stations – TVN24 was dethroned by TVN. Onet.pl held down the first place of all Internet
portals being followed closely by Interia.pl.
July had media report on Zyta Gilowska’s vetting, a cooperation of priests with Poland’s Security Services
(SB), a scandal linked to Tageszeitung’s publication on the President of RP Lech Kaczyński. The journalists
often referred to other media’s news when discussing Polish Football Association (PZPN) scandals and PZU
issues. Mentions in press reviews and Polish politics constituted the most frequent subject of references.
Chart 2. The most frequently quoted subjects in July 2006r.
Media reviews
2077
1059
Polish politics
Economy, market, finance
461
Rankings, surveys
402
305
Social life
Gilowska’s vetting
256
Curiosity
202
Law, legislations
173
Priests and SB
152
Sport
139
Local issues
134
Media market
107
Social life
106
0
250
500
750 1000 1250 1500 1750 2000 2250
Source: IMM
Newsweek followed to be the most frequently quoted national weekly in Poland. It outperformed Wprost and
Polityka - which did not take any of the first 15 positions of the breakdown.
National media were quoted the most frequently – 5512 times, whereas local and regional media scored 990
quotations. Great majority of local media quotations came from Mazowiecki region where Życie Warszawy
became the leader.
Each month, Instytut Monitorowania Mediów analyses all newspapers, as well as TV and radio broadcasts, which
authors refer to the news spread by other media. The research covers about 700 newspapers, TV stations and selected
programs of nine radio stations. Basic version of July report is available at the website of Instytut Monitorowania
Mediów: http://www.instytut.com.pl/raporty. In order to receive full or profiled version of the report, do not hesitate to
contact: [email protected].
Institute of Media Monitoring monitors nearly 700 newspapers, TV and radio stations and Polish Internet resources.
Institute of Media Monitoring is a member of FIBEP – the elite organization associating over 80 media monitoring
companies from several dozen of countries. Since 2002, Institute of Media Monitoring have supported ventures of
Responsible Business Forum.
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