Sponsorship Offer

Sponsorship Offer
ECR FORUM FOR COOPERATION is one of the most important events for the FMCG and DIY industry.
This annual conference is the best place to share experience between managers representing all
stages of the value chain: manufacturers, retailers, distributors and service providers.
Previous editions of the ECR Poland Forum proved that this meeting is characterized by two strong
advantages: (1) the highest professional level of presentations, and (2) the group of its participants,
among whom there are the heads of the most important and largest companies in the FMCG
industry. It's a real forum for exchange of knowledge, experience, innovation, best practice and
inspiration.
In the programme:
- Plenary sessions, the subject of which relates to trends affecting the industry, the strategic issues reflecting
most pressing problems and challenges of the market - presented by mentors, business leaders, experts;
- Thematic breakouts, in which practitioners present case studies of interesting projects and solutions in the
areas of supply chain management, e-commerce, marketing and sales.
Number of attendees: 200
Who’s going to attend?
- managers responsible for logistics, supply chain, business development, marketing and communications,
shopper marketing and category management, sales and purchasing, customer service, IT and e-commerce
- top management – Presidents of the board and board members, CEOs and managing directors, operational
and functional managers represent more than 80% of the Forum’s participants.
In 2015, the ECR Forum for Cooperation will be held on 28 May in
Warsaw. The day before the conference, May 27, at the same
place, the Seminar SELL MORE, LOSE LESS will be held. This event is
organized jointly by ECR Poland the ECR Europe Shrinkage & On
Shelf Availability Group.
SELL MORE, LOSE LESS SEMINAR is the one-day workshop to share new thinking, approaches and
methods that will help retailers & manufacturers increase on-shelf availability, same store sales and
customer satisfaction while at the same time reduce the inventory losses due to waste, damage, theft
and error.
Number of participants: 100
Who’s going to attend?
- logistics experts, operations directors (retails operations!), persons responsible for finance and HR
- representatives of the middle and upper management.
str. 1
Both events will be linked with shared registration and organization. It is possible to sponsor both
events, as well as to promote the company during only one of the meetings.
The Marketplace will be organized during both days in front of the conference hall, where Sponsors
and Partners will have the opportunity to meet and present their offer to the ECR Forum participants.
BENEFITS FOR SPONSORS:
1. You co-create the exceptional event! ECR Forum is rated as one of the best events for the
FMCG sector in Poland, SELL MORE LOSE LESS workshop is branded by ECR Europe and is the
only event dedicated to Shrinkage and OSA topics in Poland;
2. You develop business contacts! Each year we host top management, a group of prominent
representatives of the industry. At the same time we provide friendly, open to cooperation
atmosphere of the meeting.
3. You build your image! The information about your company reaches a wide range of not only
the participants of both events, but the entire industry, appearing in all materials promoting
the Forum and the communication of both events.
4. You develop your knowledge and competence of your employees! As the Sponsor you get
free entrance to the event for representatives of your company or guests invited by you.
Thanks to this, without additional costs, you are present at one of the most important and
most inspiring conference for the FMCG industry in Poland. You can also use it to strengthen
business relations and invite your partners / clients.
5. The sponsor package is tailored for you! We are professionals and are keen to cooperate
with you. We adopt the mutual benefits flexibly to the individual needs and possibilities of
the Sponsor. We are open to less-conventional forms of promotion during the conference.
SPONSORSHIP PACKAGES – ECR FORUM FOR COOPERATION 2015 and SELL MORE, LOSE LESS
SEMINAR:
Regardless of the chosen sponsorship package and established range of benefits, all Sponsors of the
ECR Forum For Cooperation 2015 have the right to:
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use the official title: “Sponsor of… “ in Sponsor’s own marketing materials / activities;
place the information about Sponsor’s company on the conference website (logo +
marketing description in the "partners" section and the logo on the scrolling bar on the
home page);
place your logo on all printed promotional conference materials (posters, brochures,
conference programme);
set dispatchers of your products / stands with leaflets in the conference foyer and
distribute leaflets / folders in the "Info Centre";
conduct tasting sampling of your products during the conference breaks (with hostess or
without).
Other benefits vary depending on the sponsorship package and the accepted mutual agreement.
Standard possibilities are included in the following table. Other Sponsor’s promotional activity will be
discussed individually.
str. 2
IMPORTANT:
All Sponsors presentations are possible only during ECR Forum for Cooperation. The Sell More Lose
Less Seminar programme is closed.
All presentations must be absolutely prepared in form of Case Study, should be related to specific
problem of the FMCG or DIY market and provide a solution. The case studies should take into
account the aspects of effective trade partners’ cooperation.
We take care of a substantive quality of our conference programme, that’s why we do not allow
product/advertising presentation (we suggest market place as the right place for them). The
formula of ECR conferences in Poland and in the world assumes that each presentation should be
performed by the beneficiaries of the shown solutions –the manufacturer and the retailer in a
joined presentation. Only such presentations will be added to the agenda.
BENEFITS FOR SPONSORS – ECR FORUM FOR COOPERATION 2015:
SPONSORSHIP PACKAGE:
PRICE (net value)* – SPONSOR ENGAGEMENT:
Participation in the programme:
Participation in the programme – 20 minutes
presentation in one of the breakout sessions
Information about the speaker ( company
representative ) on the Conference web site
Promotion after and before Conference:
Sponsor’s logo in promotional Conference mailing
campaign
Sponsor’s banner on main ECR Poland website
(www.ecr.pl) for 3 weeks in the jointly agreed time
Sponsor’s promotional e-mail sent to Conference
attendees after the Forum
Promotion activities during the Conference:
Sponsor’s roll-ups in Conference Room and / or in
Conference Foyer
Sponsor’s stand with chairs and table for meetings
with clients in Conference Foyer (Marketplace)
Sponsor’s marketing materials / gadgets enclosed to
Conference Welcome Pack (with the Conference
programme)
The possibility to place Sponsor’s logo / graphics / on
the Conference bag
Advertising billboard with the Sponsor’s logo at the
screen between conference sessions
Participation in the Conference:
Free of charge participation in the Conference for
guests invited by Sponsor (among Sponsor’s
company / clients etc.)
Gold Sponsor
Main Sponsor
Sponsor
25 000 PLN
15 000,00 PLN
8 000,00 PLN
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str. 3
BENEFITS FOR SPONSORS – SELL MORE, LOSE LESS WORKSHOP:
SPONSORSHIP PACKAGE:
PRICE (net value)* – SPONSOR ENGAGEMENT:
Promotion after and before Workshop:
Sponsor’s logo in promotional Workshop mailing
campaign
Sponsor’s banner on main ECR Poland website
(www.ecr.pl) for 3 weeks in the jointly agreed time
Sponsor’s promotional e-mail sent to Workshop’s
attendees after the ECR Forum
Promotion activities during the Workshop:
Sponsor’s roll-ups in Conference Room and / or in
Conference Foyer
Sponsor’s stand with chairs and table for meetings
with clients in Conference Foyer (Marketplace)
Sponsor’s marketing materials / gadgets enclosed to
Workshop Welcome Pack (with the Workshop
programme)
Advertising billboard with the Sponsor’s logo at the
screen between workshop’s sessions
Participation in the Workshop:
Free of charge participation in the Workshop for
guests invited by Sponsor (among Sponsor’s
company / clients etc.)
Gold Sponsor
Main Sponsor
Sponsor
20 000 PLN
15 000,00 PLN
8 000,00 PLN
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6
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Is possible to combine packages and sponsor both days of the ECR Forum. In this case, the cost of
the combined package will be negotiated each time individually.
* The given prices do not include costs of preparation, production and delivery of promotional materials. The
execution of the benefits depends on the timely delivery of those materials by the Sponsor.
Sponsor is responsible for the setting, delivery and return of any promotional materials to- and from the venue.
str. 4
ECR Forum for Cooperation hosted in previous years the representatives of the following
companies and organisations:
A & Lupa International,
ABC-Czepczyński,
ABR Sesta,
Alma Market,
Ambra,
ANIMEX,
Asseco BS,
Aucha Polska,
Auchan E-commerce,
Axis Communications,
Bać-Pol,
Bahlsen Polska,
Bakalland,
Bakoma,
Bank BGŻ,
BCKS Adwokacka Spółka
Partnerska,
Bioscope,
Biuro Projektowe
Mindsailors,
Brandbank Poland,
BRIEF,
Carlsberg Polska,
Carrefour Polska,
Castorama Polska,
Chartered Institute of
Cooperation,
CHEP Polska,
Coca Cola HBC,
Colgate-Palmolive,
Colian Logistic,
Comarch,
Container Centralen
Polska,
CPP Toruń-Pacific,
Czerwona Torebka,
Dachser,
Danone,
Deloitte Polska,
Descom,
DHL Supply Chain,
Digital Foodie,
Divante,
dlahandlu.pl,
DSV Solutions
Dun&Bradstreet Polska,
ECR Baltic,
ECR Europe,
ECR Polska,
ECR Russia,
EKO Holding,
Emperia Holding,
Empik,
Encantado,
Energizer,
EP Serwis,
eStoreMedia,
Eurocash,
EuroLogistics,
EuroPal,
Farmada Transport,
Federacja Polskich
Banków Żywności,
FIEGE,
FM Polska,
Forest Logistyka,
Forum Press,
Fresh & Cool Market,
Frigo Logistics,
Frisco,
Frito Lay Poland,
Frosta,
Fundacja Edukacja dla
Przyszłości,
Glacier Consulting,
Google Poland,
Graphene Partners,
Green Factory Logistics,
Grupa Nokaut,
GS1 / ECR Belgium,
GS1 Polska,
HappyProfit,
Harvard Business Review
Polska,
H.J. Heinz Supply Chain
Europe,
HJ Heinz Polska,
Hochland Polska,
IGI Food Consulting,
Instytut Logistyki i
Magazynowania,
InterConsulting,
Interhart,
Itella Information,
ITM Baza Poznańska,
iTraff Technology,
Jeronimo Martins
Polska,
Jula Poland,
Kancelaria Adwokacka
Daniel Kirchner,
Kraft Foods Polska /
Mondelez,
Krajowy Integrator
Płatności,
Kompania Piwowarska,
Lodziarnie Firmowe,
Lego Group,
Lekkerland Polska,
Leroy Merlin Polska,
Lewiatan Holding,
Lindt & Sprüngli
(Poland),
Listonic,
log4.pl,
L'Oreal Polska,
LPR La Palette Rouge
Poland,
LS Capital,
MAKRO Cash and Carry
Polska,
Media Direct / Życie
Handlowe,
Merlin.pl,
Miesięcznik Finansowy
Bank,
Milkiland EU,
Ministerstwo Nauki i
Szkolnictwa Wyższego,
NAVO Polska Grupa
Dystrybucyjna,
Nestle Polska,
Neuca,
NewLife,
Nielsen,
NIVEA Polska,
NUTRICIA Polska,
Nyenrode Business
University,
PAL-POL,
PayU,
PepsiCo,
Pifo Eko-Strefa,
PKN EPAL,
PMT Marketing System,
Polbita / Interchem,
Polish National Sales
Awards,
Polska Grupa
Drogeryjna,
Polska Izba Handlu,
Polska Organizacja
Handlu i Dystrybucji,
Poradnik Handlowca,
Portal Spożywczy,
Pracujwlogistyce.pl,
Praktiker Polska,
Procter & Gamble,
Progres Cosmetics,
Raben Polska,
Rabobank,
real,-,
Re:View,
ROHLIG SUUS Logistics,
Rossmann SDP,
Rsi Retail Solutions,
Saint-Gobain
Construction Products
Polska,
Sandoz Polska,
SAS Institute,
Schenker,
SGGW,
Simple Sense,
Sonoco Poland Packaging Services,
Stokrotka,
STORCK,
Tesco Polska,
The Center for Industrial
Productivity and
Sustainability,
The Consumer Goods
Forum,
Unilever Polska,
Uniwersytet
Warszawski,
Valkea Media,
VFP Communications,
Warehouse Monitor,
We like CAPS!
/Kalicińscy.com,
Wiadomości Handlowe,
Wipasz,
Życie Handlowe
Żywiec Zdrój.
str. 5
Web sites of the previous ECR Forums:
www.ecr.pl/forum2014
www.ecr.pl/forum2013
www.ecr.pl/forum2012
www.ecr.pl/forum2011
Organiser of the ECR Forum for Cooperation 2015:
ECR Poland is a non-profit organisation made by FMCG, DIY and related
sectors companies, with nearly 50 members - leading retailers, distributors
and manufacturers in Poland, as well as logistics, marketing, IT and
research services & solutions providers for the fast moving consumer
goods business.
Our role is to maintain a neutral platform for cooperation development in accordance with the
concept of ECR (Efficient Consumer Response). Our members can jointly deliver sustainable value to
consumers - better, faster and at less cost. ECR-developed "best practices" are practical standards and
procedures, the implementation of which translates into operational excellence improvements and
cost savings.
str. 6