WORKSHOP

WARSAW TOURISM
ORGANIZATION
industry
workshop
Hilton Warsaw Hotel & Convention Centre, October 16th, 2013, 8:30 – 11:30
INDUSTRY WORKSHOP - AGENDA
8:30 – 9:00 COFFEE BREAK
9:00 – 10:00 PRESENTATION OF WOT
1. Presentation of draft strategy of WOT for 2014 – Monika Białkowska, Director of WOT
2. Occupancy Tax ( in progress ) - Alex Kloszewski, Vice President of WOT
3. COP 19 ‘Daily Warsaw Snippets and Pastry’ Project – Alex Kloszewski, Vice President of WOT
4. Grow memberships – Monika Białkowska, Director of WOT
5. ‘Poland – Meetings Destination’ March 2014, at the National Stadium- One day for WOT and WDA Presentation of Poland – Meetings Destination draft agenda – Monika Białkowska, Director of WOT
10:00 – 11:30 WORKSHOP - group discussion
1. MICE as a priority for WOT! - Warszawa the new Meeting and Events City in the CEE
2. Restructure the Warsaw Convention and Destination Bureau
3. Set up a Marketing and Promotion Committee
GOALS
1)
2)
3)
4)
5)
Build private-public partnership within travel industry and
create synergy between institutions in promoting Warsaw
(POT MROT WOT)
Start Convention Bureau in WOT structure
Create integrated tourist products
Lobbying for Occupancy Tax
PR activities to increase awareness of tourism and meeting
industry impact to economy
PRESENTATION OF WOT
1. Presentation of draft strategy of WOT for 2014
– Monika Białkowska, Director of WOT
FORMAL ISSUES
WOT is association and partnership of institutions benefitting
from tourism grow
Strong support of the City
General Assembly
- Board of management
- WOT Office
- The Audit Committee
- Statut
CURRENT ACTIVITIES
WOT operates according to plan presented to members on 2nd
of July :
1)
2)
3)
4)
5)
Development of organization - MICE sector as priority
Promotion, building trust and brand awareness of WOT
COP 19 – cooperation with the City
Platform of consulting „Key directions of tourism in Warsaw”
Promoting Warsaw and members:
EIBTM Barcelona, TT Warsaw
6) MICE team
COP 19
- Daily Warsaw Snippets and Pastry’ Project
- Touristic offers
- Exhibition in subway
KEY DIRECTIONS OF TOURISM IN WARSAW
EIBTM
TT Warsaw
DRAFT PLAN for 2014
1) Create and implement marketing strategy and action plan
for business tourism – convention bureau
2) Start to implement „Key directions of tourism in Warsaw”
3) Create one common calendar of key events in Warsaw
4) Conference 17-21 of March Poland – Meetings Destination
5) Introduce programs for improving Warsaw business tourism
offer (i.e. sustainable meetings, conference technology)
6) Introduce trainings for people hired in tourism
PRESENTATION OF WOT
2. Occupancy Tax ( in progress )
- Alex Kloszewski, Vice President of WOT
In today’s environment of competition, cities battle with each other for Business
Conferences and the Tourist trade. This brings income and jobs to the city.
Therefore a City must budget to spend in promoting itself to the home market
and the outside world. Then when the client arrives in Warsaw, the city must
direct the client to involve himself in activities which require him to spend
money directly or indirectly. The City also has a responsibility to ensure as the
client leaves Warsaw, he takes home a positive recommendation.
OCCUPANCY TAX/TOURISM TAX
‚Occupancy Tax’ or ‚Tourism Tax’ to be introduced to finance proper
destination and city promotion acctivities:
Key aim of the Warsaw Tourism Organization is to:
1.
Draw attention to this matter to lobby for better regulations for cities
who would like to introduce a local tax in order to promote a local
tourism product:
• Get the interest of the Presidents of most Polish Cities and attract them
to cooperate on this matter
• Attract Association of Polish Cities (Związek Miast Polskich) to join our
efforts
• Persuade goverment to support the project
OCCUPANCY TAX/TOURISM TAX
2.
Research and action:
• gather information on how this matter develops in particular Polish
regions and cities.
• Find good examples of successful European Cities that have already
introduced a local tax - as an examples of a good professional practice
concerning this matter
• Find allies among members of the Sejm who would be able to press for
proper changes re existing/future regulations
• to lobby for change the law via potentially simpler way - through
additional appendix/interpretation.
• Organize a conference Poland – Meetings Destination for all interested
parties to discuss a proper solutions and actions to solve the problem.
PRESENTATION OF WOT
3. COP 19 ‘Daily Warsaw Snippets and Pastry’ Project
– Alex Kloszewski, Vice President of WOT
production
POSTERS
POSTCARDS
Posters A3 (42 x 29 cm)
Postcards (standard size)
14 layouts x max 50 locations.
10 000 pcs, 100% recycled paper,
Design & production.
300 g thick.
Design & production.
To be placed on hotel easels,
next to pastries.
To be distributed while check-in.
PACKAGING: tbc based on the final locations no.
LOGISTICS: couriers, meetings etc.
potential pastries
day3
day 2
day 1
day 4
potential pastries
day 8
day 5
day 7
day 6
day 9
PRESENTATION OF WOT
potential pastries
day 13
day 12
day 10
day 11
day 14
Dzień dobry [jen dob-rih],
Welcome to Warsaw and have a
bite of this city of dynamic
change.
Taste pączek [pon-chek] first
of the typical Polish pastries
that we will cater to you each
day
and enjoy little facts about
Warsaw served along.
Palace of Culture
and Science
You can love it or hate it
but you can’t miss it!
As a gift of the Soviet Union
for the Polish nation
it was placed in the heart
of the city and used to be
a meeting spot for communists.
Today it is a center of culture,
education, congresses and
conferences.
Spirit of Chopin
Warsaw is a place where you can
always hear the music of
Frédéric Chopin
– a composer who learnt his
craftsmanship in this city.
You can take a walk same routes
he used to take, listen to his
music
in the parks or even cross
the street across the crosswalk
looking like the piano keys.
Business Hub
The Warsaw Stock Exchange
is one of Europe's most dynamic
IPO markets with 383 companies.
It also operates a modern trading
system UTP – the same as in New
York, Paris and Brussels which
moves it
to the top league of stock
markets.
PRESENTATION OF WOT
4. Grow memberships
– Monika Białkowska, Director of WOT
Being a member of Warsaw Tourism Organization is
natural move for any firm or institution benefiting
from business tourism traffic in the City of Warsaw
Ambassadors of OneWarsaw concept
WARSAW MICE STATISTICS
Warsaw becomes interesting destination.
EIBTM meetings statistics
2010 – 28 meetings
2011 – 32 meetings
2012 – 45 meetings
50 % meetings in 2012 r. regarded general information about Warsaw and
venues. Other meetings was about events planned for 2013 and 2014.
Warsaw meeting industry report 2011, 2012 i 2013
WARSAW MICE STATISTICS
Year
Number of events
during the year
2010
2011
2012
statistics are incomplete
Warsaw meeting industry report 2011, 2012 i 2013
6 829
9 582
12 896
Number of participants
of MICE events
1 215 059
1332 381
1 065 255
WARSAW MICE STATISTICS
Number of events
during the year
Year
2010
2011
2012
Year
2010
2011
2012
Number of participants
of MICE events
6 829
9 582
12 896
Number of Hotels
research
participants
15
17
23
9
12
16
Warsaw meeting industry report 2011, 2012 i 2013
Fair and
exhibition
centres
2
3
3
1 215 059
1 332 381
1 065 255
Conference
centres
4
2
1
other
3
WARSAW MICE STATISTICS
Estimated number of events attracted to Warsaw:
Warsaw Tourist Office estimates the total number of events
could have been up to 3 times as high and reach circa
30
thousand events and the number of participants could
have exceeded 3 million.
We can increase these numbers by
working together.
statistics are incomplete however we would report the authentic numbers if we have them gathered
Warsaw meeting industry report 2011, 2012 i 2013
PRESENTATION OF WOT
5. ‘Poland – Meetings Destination’ March 2014, at the National
Stadium, One day for WOT and WDA - Presentation of ‚PolandMeetings Destination’ draft agenda
– Monika Białkowska, Director of WOT
POLAND – MEETINGS DESTINATION
17 – 21 of March 2014 initiated by The Warsaw Voice
Meeting of all institutions, cities, regions and people who want
to stimulate growth of business tourism and understand its
influence on economy.
Conference is merged with Meetings Week organized by MPI,
SKKP, SBE, SOIT; 5 days – 5 institutions
Foreign experts, representatives of Parliament, Ministry of Sport
and Tourism, Union of Cities
Inspiration, Initiation, Consultation, Coalition
POLAND – MEETINGS DESTINATION
17 of March 2014
Day for WOT and WDA
Key points:
• Success stories of meeting industry – foreign experts
• Occupancy tax not climate tax - panel
• How to build conference center and don’t loose the health
CONCLUSIONS FROM PREVIOUS WORKSHOP
• Create one common calendar of events in Warsaw
• Co-ordinate and help in prompt communication and exchange
of news between the members
• Organize joint promotions
• Help new companies to enter tourism industry in Warsaw
• Build bigger brand awareness for member companies and
institutions
• Exchange best practices and experience
• Seek new markets and new customers
• Obtain and spend EU funds for promotion
WORKSHOP - group discussion
1. MICE as a priority for WOT!
- Warszawa the new Meeting and Events City in the CEE
 How do we work together within WOT and how to communicate on a daily basis?:
• Quaterly meetings
• Monthly reports on acctions/newsletters
• Stretched targets
• Plan with clear goals, targeted acctions
• Unify the existing structures
• Innitiatives per segment throughout year
• Synergy, not competition
• Acountability
• Support ‚Tourism Tax’ issue
• To build topics groups
• ROI estination
• Technology cluster
WORKSHOP - group discussion
 How do we work together within WOT and how to communicate on a daily basis?:
• To build new website with clear info
• Frequent Focused on main aims and goals
• Transparent budget and expenses
• Complimantary roadshows, venue rentals
• Social media presence
• Broader representation
• Transparent communication in english
• Influence in the way funds are spent in the Marketing and Promotion of our city
• To unite all efforts for a well-coordinated promotion and marketing of the city
WORKSHOP - group discussion
2. Restructure the Warsaw Convention and Destination Bureau
– Alex Kloszewski, Vice President of WOT
 How woud You see The New Warsaw Convention and Destination Bureau:
• Through Active Salex Team within WOT structure
• With proper MICE sellers
• Working to achieve best in class: Barcelona, Madrid
• Consisted with 5 to 6 eperienced, professionals divided into geo areas
• More and better International Cooperation
• Synergies, not compete
WORKSHOP - group discussion
 How woud You see The New Warsaw Convention and Destination Bureau, cd:
• Focused on event’s budget difference
• Create different range of MICE products for Warsaw
• Work on low seasons MICE occupancy
• Built long-term event calendar
• Direct the hoteliers to support our joint cause to attract more MICE event
• Team trips for global/ regional/ MICE managers to venues/ hotels below 4 *
• Technology cluster = next generation congresses
• ICCA data research
WORKSHOP - group discussion
3. Set up a Marketing and Promotion Committee - Influence in
the way funds are spent in the Marketing and Promotion of
our city
Suggested members:
1. Marcin Szymfel – InterContinental Hotel
2. Andrzej Hulewicz – Mazurkas Travel
3. Erwin Verhoog - Hilton Warsaw Hotel and Convention Centre
4. Seweryn Jakubiec – ICP Group
5. Rafał Rosiejak – National Stadium
6. David Henry - ACCOR
Butterfly effect…
The phenomenon whereby a small
change at one place in a complex system
can have large effects elsewhere, e.g., a
butterfly flapping its wings in Rio de
Janeiro might change the weather in
Chicago.
Join the WOT flapping, be THE WARSAW
BRAND !
industry
workshop
PARTICIPANTS
•
Rafał Rosiejak – PL2012+
•
Iwona Kubisz – Sound Garden Hotel
•
Guy Simmons – Doubletree By Hilton
•
Miłosz Stanisławski – Sound Garden Hotel
•
Marcin Szymfel – interContinental
•
Marta Durko – China Town Travel
•
Andrzej Hulewicz – Mazurkas Travel
•
Joanna Pooska – Golden Tulip Warsaw Centre
•
Liliana Krasnodębska – Muzeum Historii Żydów Polskich
•
Aleksandra Bębacz – Louvre Hotels Group
•
Heddo Siebs – Hyatt Regency Warsaw
•
Seweryn Jakubiec – ICP Group
•
Dorota Dąbrowski – AmCham
•
Marcin Gielnik – Air France KLM
•
Sławomir Wróblewski – SKKP
•
Sebastien Denier – Louvre Hotels Group
•
Agnieszka Kruszka – SYRENA Hotels
•
Erwin Verhoog - Hilton Warsaw Hotel & Convention Centre
•
Jacek Jasioski – Polonia Palace
•
Ligia Brasoveamu - Hilton Warsaw Hotel & Convention Centre
•
Arkadiusz Pawlak – Urząd Miasta
•
Peter Mikkelsen – Radisson BLU Sobieski
•
Paweł Pytlakowski – Courtyard by Marriott
•
Monika Simmons – Hotel Bristol Warsaw
•
Joanna Płauszewska-Deka – Satoria Group
•
Katarzyna Maokowska - Hilton Warsaw Hotel & Convention Centre
•
Rafał Burski – Satoria Group
•
Aneta Książek – Poland Convention Bureau
•
Mateusz Czerwioski – Warsaw Convention Bureau
•
Katarzyna Kalisiewicz – Doubletree By Hilton
•
Katarzyna Cioch – Grupa Trip
•
Magdalena Rybicka - Doubletree By Hilton
•
Patrycja Szczerba-Musial – Grupa Trip
•
Katarzyna Ratajczyk – WOT
•
Joe Smoczyoski – WDA/Baker Tilly
•
Monika Białkowska - WOT
•
Gonzalo Duarte – Sheraton
•
Alex Kloszewski – WOT, WDA
•
Ireneusz Węglowski - Orbis SA
•
Gabriela Lenar – WOT, WDA
•
Kamil Kurak – Travel Expert
Hilton Warsaw Hotel & Convention Centre, October 16th, 2013, 8:30 – 11:30
industry
workshop
THANK YOU FOR YOUR ATTENDANCE
Looking forward to our common future!
Hilton Warsaw Hotel & Convention Centre, October 16th, 2013, 8:30 – 11:30