- Kompania Piwowarska SA

Poznań, 7 November 2011
Martin Scorsese and Marcin Gortat in Poznań?
Lech Pils, the main sponsor of “Św. Marcin Street Name-Day Celebrations”, invited well
known Marcins from Poznań, Poland and the whole world to celebrate their name day
together.
Nearly 200 Marcins from Poznań reported they would like to take part in the Poland’s 1st Marcin
Name-Day Celebrations. Invitations were extended by Lech Pils – the main sponsor of this year’s
“Św. Marcin Street Name Day Celebrations”. The first 50 Marcins will join the Św. Marcin parade
and walk down the city’s main street. The famous comedian Marcin Daniec sent out a special
invitation to all his namesakes. Marcins will take over Poznań on 11 November!
The 13th celebrations of the “Św. Marcin Steet Name Day” sound really attractive. The organizer –
ZAMEK Cultural Center, together with the main sponsor of the event – LECH Pils beer from
Wielkopolska, invited Marcins from Wielkopolska, Poland and the whole world to celebrate their name
day together. – The interest in Marcin Name Day surpassed our wildest expectations. Nearly 200 people
are willing to take part! We are really happy that so many Marcins want to celebrate their name day
together with us. And each of them will receive a small souvenir from us on that day – says Tomasz
Kanton, Kompania Piwowarska Brand PR Manager. The first 50 Marcins who entered themselves to
take part in the fun will join Św. Marcin’s parade and walk down the city’s main street. The Marcins will
also collect their “Gold Package” full of surprises. Apart from a golden cape they will find an original
Lech Pils tankard from Lech Pils, a traditional golden croissant sold during the Św. Marcin Name Day
celebrations and a voucher for two beers. All other Marcins who did not make it into the first 50 will
receive a voucher for beer. All people who submitted their application will participate in a contest where
a PLN 1000 voucher can be won to celebrate one’s name day in a newly opened pub “Piwko
naprzeciwko” in the Old Square.
All Marcins have been invited to celebrate their name day together by the very Marcin Daniec himself.
Regretfully, due to his obligations he will be unable to come to Poznań this year. However, our famous
comedian shot a short video in which he welcomes all Marcins and declares to take part in the fun next
year (www.facebook.com/lechpils).
However, the well known Lech Poznań club football player Marcin Kikut does consider to take part in
the feast. - I celebrate my name day on 11 November and if it does not clash with my tight training
schedule I will be more than happy to join Św. Marcin parade – he said. Lech Pils extended its invitation
also to ther famous Marcins, like Marcin Gorat, Marcin Prokop or Martin Scorsese. – We believe in
Marcins’ Name Day success, therefore we do count that this year we will have one of the famous
Marcins in the capital of Wielopolska to have fun together. We want to turn Marcins Name Day into a
new, Poznań tradition known across all of Poland – stresses Tomasz Kanton.
This year “Św. Marcin Street Name Day” celebrations organized by Zamek Cultural Center and
sponsored by the Wielkopolska Lech Pils beer brand will surprise the people of Poznań and all of
Wielkopolska. Apart from Marcins Name Day celebrations there are many attractions and new things
waiting for all participants. The fun and celebrations will be held along nearly the whole street – for the
first time ever. At the foot of Alfa high-rises there will be stands with traditional Św. Marcin croissants,
and there will be musicians, drummers and an organ-grinders performing on the street. Thanks to Inner
Art association beautiful, picturesque backyards – places with a magnificent aesthetic and social
potential – will change into a theatrical, film and performance space. The night will close with a concert
given by Maciej Maleńczuk and a fireworks show funded by Lech Pils.
It is the 13th time that Lech Pils is involved in supporting “Św. Marcin Name Day” celebrations. In the
previous years Lech Pils initiated ideas encouraging the people of Poznań to take active part in the
parade. One of the favorite attractions last year was the casting for the Bamberka and Stary Marych,
who took part in the parade, lookalikes. In 2009, on the other hand, Lech Pils revived and gilded the
symbols of Poznań city, for everyone to admire during the parade. Thanks to many years of Zamek
Cultural Center’s and Lech Pils’s efforts support also went to Barka Foundations and the people of
Poznań recalled local customs and traditions.
Find more at: www.facebook.com/lechpils
***
Additional information:
LECH Pils – the Gold of Wielkopolska. Lech Pils is a Pilsener larger valued by people from Wielkopolska and available only in
that region. It is a top quality beer with a unique character. Pils as a brand has also very strong ties with the region from which it
originates and is actively involved in its matters.
Lech Pils makes sure to remain a typically regional beer – a top quality beer for the Wielkopolska people. Pils stands for true
tradition with Wielkopolska pedigree, simply beer for Wielkopolska people. That’s why people from our region can be sure that
Lech Pils has been and will be close to local matters, projects and initiatives important for people from all over Wielkopolska.
***
Kompania Piwowarska S.A. – Beer Industry Leader in Poland
Kompania Piwowarska S.A. is the biggest brewer in Poland. Centuries of brewing experience, modern technologies and
uncompromising, world class production regime ensure top quality of our products. Kompania Piwowarska brand portfolio consists
of the most popular Polish beer brands – Tyskie, Żubr, Lech, Dębowe Mocne and Redd’s, as well as international premium brands:
Pilsner Urquell, Grolsch and Peroni Nastro Azzurro. Kompania Piwowarska S.A. (founded in 1999) has three breweries (in Tychy,
Poznań and Białystok) and 14 distribution centers nationwide. Kompania Piwowarska is also active in social activities focusing on
social exclusion caused by poverty and educational programs promoting responsible and moderate alcohol consumption.
Kompania Piwowarska’s sales volume in the financial year ended 31 March 2010 was 14.6 m hectoliters of beer.
SABMiller – one of the top beer producers in the world
Kompania Piwowarska SA is a subsidiary of SABMiller plc – one of the top beer producers in the world. SABMiller Group produces
and distributes beer across six continents and its global portfolio includes international premium beers like Grolsch, Miller Genuine
Draft, Peroni Nastro Azzurro and Pilsner Urquell, as well as leading local brands like Aquila, Castle, Miller Lite, Snow or Tyskie.
SABMiller is one of the largest bottlers of Coca-Cola products in the world (outside the US). In the financial year ended 31 March
2009 SABMiller showed an income of USD 25.3 B and gross profit of USD 3.4 B. SABMiller plc is listed on the London and
Johannesburg
stock
exchanges.
More information available from:
Marta PODHORECKA
Junior Consultant
Q&A Consulting
[email protected]
www.qaconsulting.pl
tel.: +48 61 8525849
fax: +48 61 8522283
mobile: +48 694 475 306
Tomasz KANTON
Brand PR manager
KOMPANIA PIWOWARSKA SA
[email protected]
www.kp.pl
tel.: +48 61 87 87 776
fax: +48 61 87 87 850
mobile: +48 695 592 651