Martin Sirk, CEO ICCA, The Netherlands

Martin Sirk, CEO ICCA, The Netherlands

Martin Sirk, CEO
ICCA, The Netherlands
Martin Sirk has been Chief Executive Officer of ICCA since July
2002. From 1989 he worked for a variety of ICCA member
organisations specialising in the international meetings field, after
having started his career in general tourism marketing with the
British Tourist Authority (now known as VisitBritain). He has
worked in the USA and Asia as well as his home country, the UK,
and is now responsible for ICCA's strategic direction and for the
operation of its Head Office in Amsterdam and regional offices in
Malaysia, Uruguay and the USA.
Since taking over as CEO, Martin has overseen ICCA’s growth from
600 to over 900 member companies and organisations in 87
countries worldwide, covering all the key supplier sectors. The
flagship ICCA Congress, which rotates around the world and attracts
senior industry executives as delegates, is now firmly established as
one of the most important thought-leadership forums in the global
meetings industry calendar.
Martin has worked in a national tourist authority, a city convention
bureau, has directed convention centres, was head-hunted by Hilton
to carry out the sales and marketing launch of what was then
Europe's second-largest specialist meetings hotel, and has
consulted for PCO's and a variety of tourism organisations, a
background that uniquely helps him understand ICCA members’
vast range of business cultures and working environments.
Married with one son, Martin lives in Amsterdam but spends much
of his time travelling and meeting with ICCA’s members in all
regions of the world.