Isover and Rockwool belong to top five preferred insulation brands

Isover and Rockwool belong to top five preferred insulation brands

Isover and Rockwool belong to top five preferred insulation brands of European architects
Wienerberger is preferred in Belgium as raw building material, Schüco in Italy and Spain
Brands like Isover and Rockwool have managed to become beloved insulation brands among architects in the most
important European countries. Wienerberger and Schüco are often mentioned as preferred raw building material
brands in at least three European countries. These are some of the conclusions of the Q1 2015 European
Architectural Barometer report, a quarterly market research among 1,600 architects in eight European countries.
Architects often have a decisive or influencing role regarding the selection of products and brands. Especially when it comes
to insulation and raw building materials. Because of this role, manufacturers in the construction sector would like to gain a
preferred brand position among architects.
Isover and Rockwool have successfully achieved the position of preferred brand in almost all eight European countries. Also
Knauf Insulation and Kingspan Insulation managed to be part of the top three preferred insulation brands in several European
countries.
Top five most preferred brands (spontaneous mentioned) of insulation materials among architects European wide (8 European countries)
67%
No preferred
brand
45%
44%
53%
28%
23%
45%
25%
40%
41%
22%
29%
22%
22%
39%
24%
38%
10%
19%
24%
20%
17%
23%
6%
21%
7%
3%
15%
18%
1%
12%
5%
3%
4%
2%
8%
7%
3%
5%
8%
No preferred
20%
brand
No preferred
33%
brand
No preferred
16%
brand
No preferred
28%
brand
No preferred
20%
brand
No preferred
46%
brand
No preferred
50%
brand
With respect to raw building materials Wienerberger and Schüco are often spontaneously mentioned as preferred brand in a
number of European countries. Wienerberger is in Belgium by far the most preferred raw building material brand of architects
and is also mostly mentioned in the Netherlands and Germany (Poroton). In Spain and Italy Schüco holds the number one
position of preferred raw building material brand.
Top five most preferred brands (spontaneous mentioned) of raw building materials among architects European wide (8 European countries)
29%
23%
11%
34%
30%
11%
46%
11%
28%
22%
8%
30%
28%
3%
16%
10%
13%
18%
7%
17%
17%
3%
15%
9%
11%
12%
5%
13%
8%
2%
5%
8%
9%
7%
5%
12%
7%
1%
2%
8%
No preferred
21%
brand
No preferred
26%
brand
No preferred
46%
brand
No preferred
28%
brand
No preferred
33%
brand
No preferred
66%
brand
No preferred
32%
brand
No preferred
51%
brand
Arch-Vision BV - Max Euwelaan 51 - 3062 MA Rotterdam – The Netherlands
T: +31 (0)10 2066900 - F: +31 (0)10 2066901 - E: [email protected] – W: www.arch-vision.eu
It is striking that in the Netherlands and Poland a large number of architects do not have a preferred brand. Having a preferred
brand is something that can depend on the decisive role that architect have when choosing a brand. The European
Architectural Barometer of Q1 2014 has shown that in Poland this decisive role of the architect is the smallest of all eight
countries. In this same research it is shown that Dutch architects see their role in the product and brand selection process
becoming less important. Both facts can be an explanation for the large number of architects that can not mention a preferred
brand.
These and many other results and trends of the developments of the European construction market can be found in the
European Architectural Barometer, an international market research conducted among 1,600 architects in Europe. This study
is conducted in Germany, France, Italy, Spain, United Kingdom, the Netherlands, Belgium and Poland by Arch-Vision four
times a year. Besides indicators to forecast the European building volumes, a specific topic is highlighted each quarter. The
topic in Q1 2015 was “Love brands”.
More information
Please contact Arch-Vision: Mrs. Hanan Chafia, [email protected]
Tel. +31 (0)10 2066900
Arch-Vision BV - Max Euwelaan 51 - 3062 MA Rotterdam – The Netherlands
T: +31 (0)10 2066900 - F: +31 (0)10 2066901 - E: [email protected] – W: www.arch-vision.eu