Innovative Management in Public Organizations
Transkrypt
Innovative Management in Public Organizations
WSPÓŁCZESNE ZARZĄDZANIE 1/2011 CONTEMPORARY MANAGEMENT QUARTERLY 1/2011 11 I. PROBLEMY WSPÓŁCZESNEGO ZARZĄDZANIA(CONTEMPORARY MANAGEMENT ISSUES) Innovative Management in Public Organizations1 Andrzej Piotr Wiatrak* Key words: public sector, innovative character, management, quality Słowa kluczowe: sektor publiczny, innowacyjność, zarządzanie, jakość Synopsis: The following issues have been discussed in the present article: the essence of innovative approach in public organizations, types of innovative approach, i.e. innovative character of the managerial process and of the elements supplied, conditionings of public organizations’ innovative character and possibilities of changes in this scope. The course and scope of the deliberations resulted from an adopted stipulation that in Poland innovations in the management of public organizations are of minor significance, which limits the processes of changes and development. Innovative character is usually being associated with business organizations implementing various types of innovations (especially material innovations) in order to assure the success of their activities, to facilitate an organization’s survival, to improve its competitiveness etc. However, not much is being said about the innovative character of public organizations, while they are expected to be innovative, to disseminate new ideas and activity models, to facilitate the adoption of innovations and changes etc. As an example of such an approach may serve the Lisbon Strategy and subsequent financial perspectives of the European Union, defining the scope of activities of public organizations and support for their actions undertaken for the benefit of a society, including the actions of enterprises. Taking into consideration the existing expectations from public organizations and the need for their innovative character, the present article endeavours to define the essence of the innovative approach in public organizations, types of those innovations and their conditionings. The article’s major thesis is the stipulation that in Poland innovations in the management of public organizations are insignificant, which limits change and development processes. Such thesis has influenced the course of considerations, in particular in indicating the areas for change and improvement of the existing management system. The article was prepared on the basis of the subject literature, observations and conversations with administrators of public organizations and the author’s own considerations. Main methods used were analysis and synthesis as well as induction, deduction and abduction. - - Introduction The essence and types of innovative character in the public sector - The public management refers to organizations providing public and social goods, acting - 1 - * Article made in the project of the Ministry of Science and Higher Education No N N115 118434 Prof. Dr hab. Andrzej Piotr Wiatrak, University of Warsaw 12 A. P. Wiatrak, Innowacyjność w zarządzaniu organizacjami publicznymi A. P. Wiatrak, Innovative management in public organizations as state and local government entities, or private enterprises cooperating with them in the framework of the public-private partnership. Such organizations operate on international and national, as well as on regional and local levels. The area of operations of individual public organizations influences the type of tasks and the manner of their organization. It is being reflected in determining activity objectives of such organization, a type of needs satisfied and its beneficiaries, a form of relations with other organizations etc. Therefore, while managing an organization, the following aspects have to be determined: – activity objectives, – production resources, – scope of activities, – tasks executed, – forms of relations with other public and private organizations, forms of communication etc. External environment Internal environment Public organization and its resources Values, aims and task Structures and instruments Results Figure 1. Activity model of public organization (Model działania organizacji publicznej) - - - - - Source: [Wiatrak 2005, p. 17] The general activity model of a public organization is similar to such of a business entity, i.e. it takes into consideration resources owned and operational environment, and then goals, tasks, structures and instruments (figure 1). The only difference refers to a broader consideration paid to an organization’s operational environment, especially to internal stakeholders for whom it was created and operates. As a result, in the public organization management the role of management socialization and the influence of individual groups of stakeholders on values, goals and tasks is increased [Kożuch, 2004, p. 59; Wiatrak, 2010, p. 13-20]. In order to achieve the adopted goals, public organizations use various methods and support measures. One of them are innovations being the use in practise by an organization’s administrators of a new idea (material and immaterial) with respect to an organization’s functioning process, scope and form of its activities, organization of processes and work as well as marketing. Utilization of such new idea constitutes a base for discerning respectively [Oslo, p. 47-52]: 1. Process innovation – referring to the changes in a scope of provision of services by a public organization including new or significantly improved methods and activities defining their creation and operation; 2. Product innovation – referring to the introduction by a public organization of new services or a significant improvement to previously provided services with respect to their intended use, customer service, addressing needs etc.; 3. Organizational innovation – concerning the implementation by a public organization of a new workplace organization and management methods, including the organiza- WSPÓŁCZESNE ZARZĄDZANIE 1/2011 CONTEMPORARY MANAGEMENT QUARTERLY 1/2011 13 tion of internal and external relations; Marketing innovation – including changes in information about a scope of a public organization activities, changes adopted, new services, opening towards stakeholders, cooperation with other public and private organizations etc., resulting from a new operational strategy of a given public organization. The above mentioned innovations can be introduced individually or collectively, fostering the achievements of adopted goals and, consequently, the better functioning of a public organization, increasing the volume of services provided, improvement of their quality as well as their efficiency. In order to achieve it, innovative actions should be based on organized work, of global nature, uniting individual processes. Such approach can be seen in the EU policy focusing on [Regulation, 2006, p. 3-4]: – development of innovation and knowledge-based society, among others by creating and strengthening efficient innovation-based economies, – research and technological development, including strengthening research and technological development capacities, – development of electronic communication infrastructure and information society, – use of information and communication technologies and use of new ideas, – stimulating innovation in all sectors of the regional and local economy by supporting the introduction of new or improved products, processes and services, especially those meeting EU requirements (e.g. supporting the implementation of environmentfriendly technologies in businesses). In the above mentioned activities not only the dissemination of innovation activities is emphasized, but mainly the creation of a system in which innovations can be developed and implemented. Innovations are considered broadly as a complex technological, social, ecological and economic mechanism. “In order to increase the level of innovation within the economic environment it is anticipated to facilitate access to new technologies, to promote the idea of innovation and research as well as reforms of the education system and vocational training system to increase the level of youth’s professional qualifications. Strongly stressed was also the need to undertake numerous stimulation activities for the development of new forms of conducting economic activity, like for example marketing, product development, logistics, supplies distribution” [Strategy 2002, p. 71]. Such activities are being supported by the EU policy, along with public organizations whose task is to create organizational atmosphere enabling to implement innovations based on well thought out programmes of influence on business organizations and entrepreneurs. It can be achieved by various ways, but support institutions, being public organizations preparing the ground for specific actions and encouraging entrepreneurs, are fundamental. Such support results from the public sector’s tasks, namely: to support socio-economic processes and to prepare entrepreneurs and employees. In order for the support by public organizations to be possible, they have to become innovative by means of changes in the area of activities and the applied operational solutions. It is being achieved through two types of innovative activities of public organizations, namely through: 1. Innovative management process – as the introduction of new methods and techniques of the public organization management; 2. Innovative elements supplied (otherwise innovative execution). - - - - - 4. Innovative character of management process in public organizations Innovative character of management process in public organizations refers to the implementation of novel management methods and techniques enabling a better operation and execution of adopted objectives and tasks. Such innovation directly concerns the management process but influences the entire functioning of public organizations, including specific types of innovations, from the implementation of process, product and organizational innova- - - - - - 14 A. P. Wiatrak, Innowacyjność w zarządzaniu organizacjami publicznymi A. P. Wiatrak, Innovative management in public organizations tions to marketing innovations. It results from the nature of management, so ordering and linking operational processes in an organization. Improving the quality of public organizations operations is a continuous process, resulting from: – needs and expectations of internal and external environment, – changes in environment, – fixing imperfections in their functioning and insufficient addressing social needs, – adopted operational strategies. The scope of innovative approach to the management process in a public organization differs according to the area of changes implemented and solutions applied. Innovative character of the management process can refer to individual aspects of a public organization’s operation (e.g. modifications in the scope of motivating a public organization’s employees or contracting particular tasks – previously self-executed – to a private or social organization), but also its entire functioning (e.g. managing a public organization through projects or contracting particular tasks in their whole to a private or social organization under the public-private partnership). In order to achieve the innovative character of the management process in a public organization, various management methods can be applied, selected depending on a public organization’s administrators, the scope of its operations, a problem to be solved etc. Moreover, trends to use particular methods in a given period of time have to be taken into consideration. Trends concerning particular management methods exert a significant influence over their choice and usage, along with the type of an organization’s activities. Although the innovative character of the management process in public organizations can be achieved by means of different management methods and techniques, in the last years changes in the following areas have been most frequently applied: 1. Process based management aiming at the identification of a particular process, its reconstruction or change and elimination of dangers hampering its execution and effectiveness. While reconstructing a process the attention is paid to eliminate activities which do not bring new values but result in generating higher costs relating to its execution, including time. Optimization of time should therefore be taken into account by means of [Zimniewicz, p. 65]: – shortening of processes (time economy) – reform of existing processes (time fluency), – reduction of expenses generated by particular activities in a process (rationalization), – observation of deadlines (punctuality), – development of new services of public organizations and processes connected with their execution (innovative character). The process based management is related to the use in public organizations of such methods as outsourcing, lean management and benchmarking in particular, as well as the quality based management and project based management. Reengineering and time based management are of minor importance, as they demand global changes in public organizations and these – executing their objectives and tasks – most often cannot afford even a temporary suspension of their execution. 2. Quality based management aiming at „establishing – basing on management theory and quality theory findings – and using in organizations of rules and activity models, enabling the economical achievement of the quality as fully as possible addressing the needs of its customers” [Hamrol, 2008, p. 61-62]. Quality, understood as innovation, is one of the most important issues an organization manager should focus on. Quality has to be managed. Therefore, public organizations seek ways to the best possible addressing stakeholders’ expectations by achieving adopted goals and - - - - - WSPÓŁCZESNE ZARZĄDZANIE 1/2011 CONTEMPORARY MANAGEMENT QUARTERLY 1/2011 15 their quality, in the same time keeping their social responsibility towards their operational environment. One of the basic tools enabling to meet these requirements are norms and certificates defining the quality of an organization’s operational processes and the quality of its products (most often of provided services). Responsibility and engagement of executives is one of the quality management fundaments taking place through the actions [Łunarski, 2008, p. 209 ff]: – investment and innovative, – preventive, – corrective. Quality based management is a common method used in public organizations. It is usually applied by obtaining quality certificates (especially ISO 9000 and ISO 14000) but also by employing rules, instruments and systems relating to the Total Quality Management (TQM). It is therefore a variety of the management by objectives, a kind of system in which executives’ task is to create conditions motivating to implement innovations regarding the achievement of adopted goals and an employee’s task is to independently take care of the high quality of his or her work. 3. Project based management – is a process of steering and conducting projects aiming at the execution of an organization’s goals. Nowadays many objectives and tasks incorporated in public organizations’ strategies are executed by means of projects implemented by these organizations directly or through business and social organizations. Projects – as complex actions undertaken in order to achieve an adopted goal within a specific period of time and space and under a specific budget – are usually executed by means of a competition and a contract addressed to private and social organizations [Roszkowski and Wiatrak, 2006, p. 16 ff]. Such execution is most frequently performed by means of a public procurement and a public-private partnership, carried out through service subcontracting, management contracts, lease or concession obtaining. Such behaviour of public organizations is influenced by the public services marketing, the public organizations “leaning” and the multiplicity of tasks and care for their effective execution. Public-private partnership (PPP) can be generally defined as a joint undertaking in cooperation between a state and a private business in the framework of which a private partner will entirely or partially cover expenses incurred by the execution of a given undertaking or will secure such resources from a third party. The public sector – along with the society – is a principal beneficiary of services provided under PPP, and in the same time strongly influences the characteristics and features of a given service (like quantity, quality, deadline etc.) [Kargol, 2008, p. 281-293]. While starting a cooperation with other entities, public organizations should be well prepared. Cooperation between the public and private sectors is executed in keeping their own goals, hierarchies and commitments. For the effective management of PPP not only links between cooperating entities are required, but also the preparation of the cooperation as well as the highquality infrastructure and network administrators. For this aim, the management of cooperation with other organizations requires the development of communication between them, the creation of formalized information flows and information sharing channels, trust between partners etc. It is worthwhile to form the partnership on the foundation of the system and process approach, and to clearly formulate and define the methods of selecting a private partner (most often a tender and competitive negotiations). 4. Management by budgeting – as creating of a budget model, adjusted to a specific character of a public organization and the nature of its operations and the scope of activities. Budgets are prepared in different time perspectives and using various me- 16 A. P. Wiatrak, Innowacyjność w zarządzaniu organizacjami publicznymi A. P. Wiatrak, Innovative management in public organizations thods, which makes it possible to draft their successive versions, simulations, periodical revisions etc. Basic methods used in this scope by public organizations are primarily [Zalewski, 2005, p. 51-53]: – activity based budgeting; – activity budget, – programme budgeting; – zero-based budgeting; – top-down budgeting, – bottom-up budgeting, – balanced scorecard, – value management etc. The above mentioned methods aim at the better application of budgets and to make them more adjusted to the conditionings of a public organization’s operation. Changes in the financial management in public organizations are reflected “in resigning from the expenditures control by searching the effectiveness in using budgeting and control as elements to improve efficacy. Therefore it has to be added that results-based management has not replaced the responsibility of authorities for public funds spending. As a result (…) public organizations often draft programme budgets or activity budgets in order to improve effectiveness, and traditional budgets as expenditures control instruments” [Zalewski 2005, p. 55]. It means that all these instruments used in line with budgets do not replace one another, but complement. Budgeting systems embrace drafting, implementation, execution and control of a budget, provide knowledge of future costs and incomes and bring it closer to operational levels. Bring it closer, because they do not provide comprehensive information on the effectiveness of actions because it is difficult to define the results of activities as far as addressing public and social goods is concerned, as well as to divide these results while addressing different social needs. Nevertheless, capacities of the best possible funds spending in public organizations are searched for because of the effectiveness of their use and the limited possibilities of their increasing. The above mentioned balanced scorecard, as well as controlling, can be tools enabling the improvement of use of public organizations resources. A basis for the innovative management process are managerial skills – including the evaluation of projected goals and tasks execution, determining of a suitable direction for actions and a way of its implementation, staff selection and motivation, team management, management by participation, cooperation with stakeholders, conducting negotiations etc. This innovative approach results in the execution of adopted objectives and tasks and the improvement of the quality of public organizations management. - - - - - Innovative character of elements supplied in public organizations Innovative character of elements supplied (in other words innovative approach to execution, type, volume and quality of changes applied etc.) defines the usefulness of changes applied and their influence on the improvement of the effectiveness and reliability of a public organization’s operation. These changes on the one hand result in the optimization of an organization’s activities, on the other – influence the increase of the capacity to better address the needs of a public organization’s stakeholders and the improvement of its image. This is why it is important to attempt to adapt the objectives and tasks of a public organization as well as the applied changes to its stakeholders’ expectations and to enable better addressing the needs of particular groups (e.g. by means of the execution of a project and implementing by this innovative customer service solutions, launching new types of services for society, development of technical, social, economic infrastructure etc.). All these changes WSPÓŁCZESNE ZARZĄDZANIE 1/2011 CONTEMPORARY MANAGEMENT QUARTERLY 1/2011 17 result from the implemented solutions relating both to determining public organizations’ goals and tasks, and to managing them. One has to take into consideration on the one hand executives’ skills and their activeness towards changes, on the other – the activeness in this respect of particular groups of stakeholders. Stakeholders’ task is to support the actions of managers, but also to influence them in case of their passivity, by suggesting directions for a public organization’s actions etc. This way – by means of the socialization of the management process – the capacity of the execution of a public organization’s adopted goals and tasks, also by innovations, is increased, and in the same time the improvement of management process quality becomes possible. The quality of the management process defines the quality of elements supplied, creating the effect of a public organization’s operational strategy, expressed by developing and offering of a certain product or a service better addressing social needs. The innovative character of elements supplied by a public organization depends on the one hand on a type of its management (especially managerial skills along with their use), on the other – on resources owned (or the budget owned), the scope of activities, deadline for adopted objectives and tasks execution etc. Relations between these factors can be seen in the figure 1, pointing to a need of their mutual adjustment in order to achieve a projected effect (desired quality). managerial skills time resources, cost quality scope Figure 2. Determinants of management quality (Uwarunkowania jakości zarządzania) - - - - - Source: Adapted from [Mingus, 2002, p. 22]. If objectives and tasks of a public organization – defining the scope, scale and agreed actions – grow, the need to expand resources (along with costs) or the time of execution, or both factors, also increases. Resignation from their expansion reduces the quality of execution, along with stakeholders’ dissatisfaction, and, in the same time, results in arising of losses connected with the ineffective use of the resources owned. The same relationships can be noticed within the remaining factors, which shows that aiming at the fast execution of objectives and tasks of a public organization or their partial financing decrease the capacities, but above all the quality of their execution. It is reflected in the “flattening” of the circle as 18 A. P. Wiatrak, Innowacyjność w zarządzaniu organizacjami publicznymi A. P. Wiatrak, Innovative management in public organizations the effect of an imbalance between the factors defining the execution and the quality of adopted objectives and tasks. Lack of this balance most frequently results from insufficient managerial skills and of too numerous tasks for capacities. It has to be taken into consideration that enlarging the scope of activities (as it is often the case in public organization) without paying attention in advance to the remaining factors, reduces the quality of execution and even with high managerial skills not much can be done. On the other hand, even the best operational strategy of an organization may not be executed if there are insufficient managerial skills and managers’ efforts aiming at its execution. Lack of the capacity to perform and/or the decrease of the quality of execution does not act in favour of the improvement of innovative character of elements supplied and usually limits its implementation, although public organizations – in line with expectations – should be a model of innovative character. - - - - - Conditionings for innovative approach in public organizations Implementation of innovations by a public organization in conjunction with the quality of their management creates the possibilities of improving the organization’s functioning and the level of addressing the social needs. In the same time many public organizations in practice do not take advantage of opportunities to change, to implement innovations, to improve processes etc. Does it result from the lack of will to act and change, or perhaps from some other factors? Most frequently there are multiple conditions, partially relating to a public organization’s specific character, but also partially to the incomplete exploration of its operational environment and factors influencing its course. While analyzing public organizations, the following conditions of their innovative character can be demonstrated: 1. Resource factors – referring to the lack of resources (finances, material resources, employment and qualifications, information etc.) making it impossible to prepare a strategy enabling to address the existing needs within public and social goods or – after the preparation – its execution. 2. Personnel factors – referring to the lack of adequately qualified employees, resulting from the existing recruitment, promotion and motivation systems in public organizations. Practice to date shows that in these organizations the HR process usually is not of a system character, from the employment of executives, to the employment of staff. It results from a variety of reasons, but primarily from administrators’ tenures and related employees’ tenures. It is being observed that along with a change of management, employees also change and are often unprepared and need to learn. Executives’ tenure system also does not favour the development and improvement of employees who may choose a strategy of survival and waiting. Moreover, in many public organizations an approach focused on staff administering, and not creating social potential and managing it, predominates. Such processes and approach to employees in public organizations do not foster the improvement of staff quality and, consequently – their engagement and innovative approach. 3. Managerial factors – executives in public organizations differ as far as their recruitment, skills and management area are concerned. On the one hand managers are employed, on the other – there are individuals appointed by competition who are not always sufficiently prepared to manage an organization, on yet another – there are individuals representing a particular political option who do not have to be managerially trained. All these three groups take decisions and responsibility for them, as well as for an organization’s correct functioning. A part of executives are specialists responsible for a specific area of management, while they are not fully independent; they have to follow their superiors’ guidelines (which is natural), often characterized WSPÓŁCZESNE ZARZĄDZANIE 1/2011 CONTEMPORARY MANAGEMENT QUARTERLY 1/2011 19 by a quite significant variableness. Because of such factors, management quality in public organizations deteriorates, as a consequence of: – improper operational goals, – separation of goals and tasks from resources and their quality, – lack of planning in the management system, – lack of preparation of multi-variant plans, – lack of management socialization in public organization, – disregarding risk and insecurity, including those resulting from environment changeability etc. 4. Legal factors - define the rules of public organizations’ functioning, decision making, cooperation with other entities etc. Legal and system conditionings can both facilitate and impede activities of public organizations and their executives. On the one hand the support for the actions of public organizations can be noticed, on the other – legal limitations of activities conducted or choices made. As an example may serve the public-private partnership creating new possibilities of public and social goods development and in the same time – restrictions of the cooperation exist. A basis for this cooperation should be an assumption that “cooperation between private and public sectors does not need to threaten with corruption, and it is simply a new concept of public management in the context of changes in the public goods and services market. PPP can be treated as an element of an institutionalized change in the public functioning” [Kargol, 2008, p. 287-288]. As a result, executives need have a deeper decision-making independence in issues concerning the selection of the execution of adopted and agreed objectives and actions of a public organization, objectives and actions accepted by its stakeholders. Moreover, according to the new public management, executives must have freedom in decision-making and staff administering. Such liberty is reflected e.g. in negotiating employment contracts, way of the provision of work, working time, including contracts for specific tasks. Management in this scope is based on the execution of an organization’s objectives and tasks, implementation of innovations etc., so operational performance and efficacy. The presented selected factors of the innovative character in public organization are mutually closely related. They determine the course of processes in a public organization, along with the capacities, volume and quality of the execution of adopted objectives and tasks. These factors can act as stimuli of development and innovative character in public organizations when there is a system approach to management, but can also become discouragements (barriers) when there are no links between individual factors and solutions of the arising organizational problems. In consequence, it is worthwhile to consider what and how should be changed in order to increase the effectiveness of the activities of a given public organization. - - - - - Conclusions Basing on the considerations made, the following dimensions of innovative character can be identified in a public organization: innovative character of the managerial process and of the elements supplied, while: 1. Innovative character of the managerial process can refer to individual aspects of a public organization’s functioning as well as to its entire operation. 2. For the innovative character of the managerial process in public organizations different management methods can be applied, selected depending on executives of a public organization, a scope of its activities, a problem to be solved etc., as well as on trends to use particular methods in a given period of time. 3. Innovative managerial process in public organizations most frequently embraces the 20 A. P. Wiatrak, Innowacyjność w zarządzaniu organizacjami publicznymi A. P. Wiatrak, Innovative management in public organizations 4. 5. 6. following areas: processes, quality, projects, budgeting and managerial work. Innovative character of elements supplied (in other words innovative execution, type, volume and quality of changes applied etc.) refers to the usefulness of changes implemented, fosters the improvement of efficacy and reliability of a public organization’s actions. Innovative character of elements supplied by a public organization depends on the one hand on the type of management (especially managerial skills along with their use), on the other – on resources owned (or budget owned), scope of activities, deadline for the adopted objectives and tasks execution etc. The quality of the managerial process determines the quality of elements supplied, creating an effect of an agreed operational strategy of a public organization, expressed in developing and offering of a specified, planned product or service able to better address social needs. Literature 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 13. - - - - - 12. Hamrol A. (2008), Zarządzanie jakością z przykładami, [Quality management with examples] Polish Scientific Publishers PWN, Warszawa. Kargol A. (2008), Instytucjonalne uwarunkowania wdrażania partnerstwa publiczno-prywatnego w Polsce, [Institutionalized conditionings of implementing public-private partnership in Poland] [in:] Przygodzka R. (ed.), Sektor publiczny we współczesnej gospodarce, [Public sector in contemporary economy] Ed. University of Białystok, Białystok. Kożuch B.:(2004), Zarządzanie publiczne w teorii i praktyczne w polskich organizacjach. [Public management in theory and practise in Polish organizations] Publishing House “Placet”, Warszawa. Łunarski J. (2008), Zarządzanie jakością – standardy i zasady, [Quality management – standards and rules] Science and Technology Publishers WNT, Warszawa. Mingus N. (2002), Zarządzanie projektami,[Project management] Ed. Helion, Gliwice. Oslo Manual, Guidelines for Collecting and Interpreting Innovation Data, OECD and Eurostat, Oslo 2005. Roszkowski H., Wiatrak A. P. (2006), Zarządzanie projektem – istota, procedury i ich zastosowanie przy korzystaniu ze środków Unii Europejskiej, [Project management – essence, procedures and their application in the European Union funds spending] Warsaw University of Life Sciences, Warszawa. Regulation (EC) No 1080/2006 of the European Parliament and of the Council of 5 July 2006 on the European Regional Development Fund and repealing Regulation (EC) No 1783/1999, Official Journal of the European Union L210 of 31.07.2006. Strategia Lizbońska – droga do sukcesu zjednoczonej Europy [Lisbon Strategy – route to the success of the united Europe], Office of the Committee for European Integration, Warszawa 2002. Wiatrak A. P. (2005), Sektor publiczny – istota, zakres i zarządzanie. [Public sector – essence, scope and management] Problemy Zarządzania [Management Issues], no 4. Wiatrak A.P. (2010), The Role of Public Consultations in Strategic Public Management, Współczesne Zarządzanie [Contemporary Management], no 1. Zalewski A. (2005), Reformy sektora publicznego w duchu nowego zarządzania publicznego [Rreforms of the public sector in the new public management], [in:] Zalewski A. (ed.), Nowe zarządzanie publiczne w polskim samorządzie terytorialnym [Novel public management in the Polish territorial self-governement], Warsaw School of Economics Publishing House, Warszawa. Zimniewicz K. (2009), Współczesne koncepcje i metody zarządzania [Contemporary management concepts and methods], PWE, Warszawa. Innowacyjność w zarządzaniu organizacjami publicznymi W artykule przedstawiono następujące zagadnienia: istotę innowacyjności w organizacjach publicznych, rodzaje innowacyjności, tj. innowacyjność procesu zarządzania i dostarczanych - - - - - WSPÓŁCZESNE ZARZĄDZANIE 1/2011 CONTEMPORARY MANAGEMENT QUARTERLY 1/2011 21 elementów, uwarunkowania innowacyjności organizacji publicznych oraz możliwości zmian w tym zakresie. Ogólny model działania organizacji publicznej jest podobny do modelu organizacji biznesowej, tzn. uwzględnia posiadane zasoby i środowisko działania, a następnie cele, zadania, struktury i instrumenty. Do realizacji przyjętych celów organizacje publiczne wykorzystują różne metody i środki wspierania. Jednym z nich są innowacje, polegające na zastosowaniu w praktyce przez zarządzających organizacją nowej idei (materialnej i niematerialnej) w odniesieniu do procesu funkcjonowania organizacji, zakresu i sposobu jej działania, organizowania procesów i pracy oraz marketingu. Wprowadzenie nowej idei jest podstawą wyróżnienia odpowiednio innowacji: procesowych, produktowych, organizacyjnych i marketingowych. Mogą być one wdrażane samodzielnie lub też razem, sprzyjając realizacji przyjętych celów, a wraz z tym lepszemu funkcjonowaniu organizacji publicznej, zwiększeniu wielkości świadczonych usług, poprawie ich jakości, jak i wydajności. Aby tak się stało, działania innowacyjne powinny być oparte na pracy zorganizowanej, o charakterze całościowym, łączącym poszczególne procesy. Takie podejście występuje w polityce UE, w której stawia się na rozwój innowacyjności i społeczeństwa opartego na wiedzy, m.in. poprzez tworzenie i umacnianie sprawnych gospodarek opartych na innowacyjności, Odbywa się to dzięki dwóm rodzajom innowacyjności organizacji publicznych, a mianowicie innowacyjności procesu zarządzania i innowacyjności dostarczanych elementów. Innowacyjność procesu zarządzania – w organizacjach publicznych obejmuje wprowadzenie nowych metod i technik zarządzania, które pozwalają organizacji lepiej funkcjonować oraz realizować przyjęte cele i zadania. Innowacyjność ta bezpośrednio dotyczy procesu zarządzania, ale ma wpływ na całość funkcjonowania organizacji publicznych, w tym na poszczególne rodzaje innowacji, poczynając od wprowadzenia innowacji procesowych, produktowych i organizacyjnych, a kończąc na innowacjach marketingowych. Innowacyjność procesu zarządzania może dotyczyć pojedynczych aspektów funkcjonowania organizacji publicznej (np. zmiany w zakresie motywowania zatrudnionych w organizacji publicznej czy zlecenia wykonania określonych zadań – realizowanych dotychczas we własnym zakresie – organizacji prywatnej lub społecznej), ale także całości jej funkcjonowania (np. zarządzania daną organizacją publiczną przez projekty albo przekazania całości danych zadań organizacji prywatnej lub społecznej w ramach partnerstwa publiczno-prywatnego). Do wzmocnienia innowacyjności procesu zarządzania organizacji publicznych mogą być zastosowane różne metody zarządzania, których wybór zależy od zarządzających organizacją publiczną, zakresu jej działania, problemu do rozwiązania itp. Ponadto należy uwzględnić także swoistą modę na stosowanie pewnych metod panującą w danym okresie. W ostatnich latach najczęściej stosuje się zmiany dotyczące: zarządzania poprzez procesy, zarządzania poprzez jakość, zarządzania poprzez projekty i zarządzania poprzez budżetowanie. Podstawą innowacyjności procesu zarządzania są umiejętności kierownicze – obejmujące oceny wykonania projektowanych celów i zadań, wyznaczenie właściwego kierunku działania i sposobu jego wdrażania, doboru ludzi i ich motywowania, zarządzania zespołami, zarządzania poprzez partycypację, współpracy z interesariuszami, prowadzenia negocjacji itp. Natomiast efektem tej innowacyjności jest realizacja przyjętych celów i zadań oraz poprawa jakości zarządzania organizacjami publicznymi. Innowacyjność dostarczanych elementów (inaczej innowacyjność wykonania, rodzaj, wielkość i jakość wprowadzanych zmian itp.),określa przydatność wprowadzonych zmian oraz ich wpływ na poprawę skuteczności i niezawodności działania organizacji publicznej. Zmiany te z jednej strony prowadzą do optymalizacji działań danej organizacji, z drugiej zaś wpływają na zwiększenie możliwości lepszego zaspokojenia potrzeb interesariuszy organizacji publicznej i poprawę jej wizerunku. Zadaniem interesariuszy jest wspomaganie - - - - - 22 A. P. Wiatrak, Innowacyjność w zarządzaniu organizacjami publicznymi A. P. Wiatrak, Innovative management in public organizations działań zarządzających, ale także wywieranie wpływu na zarządzających w przypadku braku ich aktywności, podpowiadanie kierunków działań organizacji publicznej itp. W ten sposób – poprzez uspołecznienie procesu zarządzania – zwiększa się możliwość realizacji przyjętych celów i zadań organizacji publicznej (w tym poprzez innowacje), a jednocześnie możliwa jest poprawa jakości procesu zarządzania. Wprowadzenie innowacji przez organizację publiczną w połączeniu z odpowiednią jakością zarządzania nimi stwarza możliwości lepszego funkcjonowania organizacji i zaspokajania potrzeb społecznych. Tymczasem w praktyce wiele organizacji publicznych nie wykorzystuje możliwości zmian, wprowadzenia innowacji, udoskonalenia procesów itp. Należy się zastanowić, co jest powodem takiego zachowania. Najczęściej w grę wchodzą wielorakie uwarunkowania, częściowo związane ze specyfiką organizacji publicznej, ale częściowo wynikające także z niepełnego rozpoznania środowiska działania organizacji i czynników, które mają wpływ na przebieg tych działań. Analizując kondycję organizacji publicznych można wskazać na podstawowe uwarunkowania ich innowacyjności: zasobowe, kadrowe, menedżerskie i prawne. Uwarunkowania te są ze sobą ściśle powiązane, określając przebieg procesów w organizacji publicznej, a wraz z tym możliwości oraz wielkość i jakość realizacji przyjętych celów i zadań. Mogą być stymulantami rozwoju i innowacyjności organizacji publicznych w przypadku systemowego podejścia do zarządzania, ale też mogą stać się destymulantami (barierami), gdy zabraknie powiązania między poszczególnymi uwarunkowaniami oraz gdy pojawiające się problemy organizacyjne nie będę rozwiązywane. W związku z tym warto zastanowić się, co i w jaki sposób zmienić, aby usprawnić działania danej organizacji publicznej. Tok i zakres prowadzonych rozważań wynikał z przyjętej tezy badawczej, zakładającej, że w Polsce innowacje w zarządzaniu organizacjami publicznymi odgrywają niewielkie znaczenie, co ogranicza procesy zmian i rozwoju. Na podstawie przeprowadzonych rozważań można wskazać, że: innowacyjność procesu zarządzania może dotyczyć pojedynczych aspektów funkcjonowania organizacji publicznej, jak i całości jej funkcjonowania; dla innowacyjności procesu zarządzania organizacji publicznych mogą być zastosowane różne metody zarządzania, których wybór zależy od zarządzających organizacja, zakresu jej działania, problemów do rozwiązania itp., a także od mody na stosowanie określonych metod; innowacyjność procesu zarządzania w organizacjach publicznych obejmuje najczęściej procesy, jakość, projekty, budżetowanie i pracę kierowniczą oraz metody zarządzania takie jak outsourcing, lean management i benchmarking oraz TQM; innowacyjność dostarczanych elementów (inaczej innowacyjność wykonania, rodzaj, wielkość i jakość wprowadzanych zmian itp.), określa przydatność wprowadzonych zmian, sprzyja poprawie skuteczności i niezawodności działań organizacji publicznej; innowacyjność elementów dostarczanych przez organizację publiczną zależy z jednej strony od sposobu zarządzania nią (zwłaszcza umiejętności kierowniczych wraz z ich zastosowaniem), z drugiej zaś – od posiadanych zasobów (czy też posiadanego budżetu), zakresu działań, terminu realizacji przyjętych celów i zadań itp.; jakość procesu zarządzania określa jakość dostarczanych elementów, tworzących efekt przyjętej strategii działania organizacji publicznej, wyrażający się w wykonaniu i przekazaniu do użytkowania określonego, założonego produktu lub usługi, lepiej zaspokajającego potrzeby społeczne.