piwnica_prof._Mario_Raich [tryb zgodności]

Innowacyjność
romans czy prawdziwa miłość?
Warszawa,09.12.2014
Prof. Mario Raich, PhD
ESADE Barcelona, Learnità London
LOVE AFFAI R
I NNOVATI ON
Falling in love
Stage I : I DEATI ON & DESI GN
• Meet somebody /Flirt
• Falling in love
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• Value proposition
• Model for life together
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Presenting future spouse to
parents
• Case
• Talking to parents
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CONCEPT
What is the idea? What does it?
Is it unique? Novel?
What is the competitive edge?
Business opportunities
BUSI NESS M ODEL
Working principle and business model
Value creation: value proposition; customer profile
Exploration of: target markets, technology, property rights,
competition, cooperation, expertise resources, financial
BUSI NESS CASE
Business rationale
Innovation champion
Executive decision
Getting Serious
Stage I I : DEVELOPM ENT
ACTI ON PLAN
• Joint action plan
• Implementation strategy
• Project team ready
• Pilot: Moving together
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• Engagement
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Necessary resources committed and available
PROTOTYPE
Technical feasibility
User test done
Constructive user feedback available
M ARKETS, CUSTOM ER, USER
Target market confirmed
Target market acceptance tested
Customer readiness explored
Reaching sustainability
Stage I I I : I M PLEM ENTATI ON
LAUNCH
LAUNCH
• Marriage
• Market test
• Marketing plan
• Market launch & Marked expansion
SUSTAI NABLE DEVELOPM ENT
• Family
• Anchoring in the markets Value creation achieved
• Kids
• Sustainable business
GROWTH & TRANSFORM ATI ON
• Partnership
• Scaling and growth
• Continuous improvement and adaptation
• Globalization
Necessary transformation
Learnità
Spokojnie kochanie.
Mogę wszystko wyjaśnić!
Learnità
OPPORTUNIESFORINNOVATION
Level1-Incrementalinnovation:Improvingwhatwedoandwhat
alreadyexists,e.g.products,services,experiences,processes,wayofwork
etc.
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BPOapplicationsandsmartoutsourcingforBPO
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ImprovingexistingPolishproducts,servicesandsolutionsforexport
Smartsourcinganinnovativestrategy,whichleveragesthecompetenciesof
serviceprovidersinordertoachieveasignificantincreaseintotalinnovative
capacity
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Learnità
OPPORTUNIESFORINNOVATION
Level2-Classicinnovation:Creationofsomethingnew,e.g.new
solutions,newproducts,newservices,newcompaniese.g.start-ups
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Developingapplicationsformobileinternet;automationofknowledgework;
internetofthings;cloud;advancedrobotics;energystorage;3-Dprinting;clean
tech.e.g.developmentofthedigitalinnovationecosystem
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LeveragingPolishscientificdiscoveries;e.g.applicationsforbluelaser;
graphene
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Logistics.PolandissupposedtobecomeEurope’smainlogisticshubby2020
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Agro-andFood-Industry.Theneedfororganicfoodsgrowingworldwide.
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LifeQualityandLifeQualityTechnology.
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Cleantechnology
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SocialInnovationforbusinessandeducation
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Reverseinnovationisinnovationlikelytobeusedfirst,inthedevelopingworld
beforespreadingtotheindustrializedworld.
Learnità
Ja jestem twoim
digitalnym mistrzem
Learnità
OPPORTUNIESFORINNOVATION
Level3-Advancedinnovation:Newformsofchangeanddevelopmentfor
thecreationofnewvalues,e.g.projectsacrossexistingindustries,crossdisciplinaryprojects
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Smartspecialisation
CooperationwithforeigncompaniesbasedonEUfunding
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SmartVenturing:custommadeinnovationwithhighprobabilityforsuccess,
convergingsmartcompanies,smartmoneyandsmarttalents
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Leveragingnewanddisruptivetechnologies
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Connectivate:alwaysavailable(‘spacesingularity’):anytimeandanywhere.
Leveragingconfluenceoftechnologicalandanalyticalbreakthroughs.
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Swarmeconomics:leveraging3Dprintingforlocalproduction
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Quantumtech:WeareatthebeginningofaneweraintheapplicationofQuantum
Physics,whichisgoingtobedominatedbysubtleeffects.
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Sharingeconomyisasocio-economicecosystembuiltaroundthesharingofhuman
andphysicalresources
FutureEducation
Learnità
Konferencja
Innowacja Odkryj, Sfinalizuj, Przeprowadź
Warszawa, 15 stycznia 2015r
Miejsce: Hotel COURTYARD Marriott, Warszawa ul. Żwirki i Wigury 1
Mario Raich: “M asz wybór: innowacja lub stagnacja”
http://briantracy.pl/innowacje.html
Nigdy nie poddawaj się zbyt wcześnie!!!