Media Data - autoEXPERT

Media Data 2015
Media Data
2015
M A G A Z I N E
Characteristics
Specialist magazine for all professionals in the Polish motor trade. The editorial concept is
tailor-made to specifically suit this market and provides articles from all the major market
segments of the motor trade. Supplemented by detailed training and further training section
featuring the latest syllabus subjects.
I N T E R N E T
l
CHARACTERISTICS & DISTRIBUTION
Target group
ISSN 123
4-4 80X
• Cza sop
344 249
• Nr ind.
ism o dos
tęp ne w
pre num era
cie • Cen
a egz . 9,70
8% VAT
zł (w tym
autoEXPERT readerships: managers and chief technicians of workshops, maintenance and
repair personnel, managing directors of car dealers, managers in the field of automotive
accessories and spare parts as well as the top management of the automobile industry.
)
6
(207)
–
K A
H N I
T E C
A T
S Z T
W A R
Czerwiec
D E L
H A N
–
2014
Topics
Dodatek
specjalny
Sieci warsztatowe
The magazine informs about new technologies and products, market trends, management,
finance, environmental and legal topics, as well as other interesting issues essential for executives
in the Polish automotive business. The inner part work section provides practical and theoretical
professional information.
51
ISSN 123
4-4 80X •
Nr
• Cza
ind. 344 249
sop ism o
dos tęp ne
w pre num
era cie • Cen
a egz . 9,70
zł (w tym
8% VAT )
Editorial content
5
(206)
A T
S Z T
W A R
–
K A
H N I
T E C
D E L
H A N
–
Maj 2014
Blok
tematyczny
Układ napędowy
25-36
arki 18
Turbospręż
nne 31
LPG 12
ęści zamie
Cz
Instalacje
27
pędowy
Po godzinach
e
Układ na
uć tę magię...
i zarządzani
meru
Tematy nu
Woda naprzódzłość
przys
Jak rysuje się dów
zasilania pojaz owymi
ogniwami paliw
10
SSN 123 4-4
80X
• Cza sop
mara
Po kilku latach yjny
rynek motoryzac
się w górę
zaczyna piąć
tatem
się montaż
Stajemy się poten sprężarek 22
Kiedy opłaca w samochodzie
naprawach turbo
instalacji LPG dieslem? 14 w
napędzanym
zł 26(w tym
ek . 9,70
egzężar
a ospr
turb
Cen
cieki•do
344 249
• Nr ind.
ażar
era
Wyw
wej num
y rynko
w pre
ofertne
iatęp
Licensed by:
w w w. a
(210)
–
K A
H N I
T E C
–
38
8% VAT )
10
dos
Zesta
o wien
ism
A T
S Z T
W A R
iem:
z Jerzym Dudk
Rozmawiamy bramki,
48
kiedyś mistrzem
nicy
dziś – kierow
jakość
Stawiamy na zmu
anie
Doładow
w interesach
?
Diesel z LPG
Pocz
Rynek
s
Technika i serwi
s
Technika i serwi
Aktualności
utoexp
ert.pl
autoEXPERT
4
201
Październik
D E L
H A N
Sections in the magazine:
„„ News & products review – presenting its latest products launched on the automotive
market and informations from the current branch events,
„„ Technique for the automotive - describing modern solutions in automotive technology,
„„ Practical knowledge for professionals - articles written by practitioners, describing the
methods of diagnosis and repair of cars,
„„ From the automotive world - in this section we present the latest information from the
national and the international automotive market,
„„ The market – informations about equipment and tools for car worksops, presentations
firm and their offers.
Dodatek
specjalny
zne 37
agnostyc
Testery di
ienne 24
m
za
ci
34
ęś
Cz
czne
specjalisty
Po godzinach
sekund
e
Naprawy
i zarządzani
ą się ułamki
meru
Oleje dla
motoryzacji
Tematy nu
75
wprawy
Czym grozi brak fikacji
s
Technika i serwi
automat
Wymagający dzenia
s
Technika i serwi
i pilot?
Czy leci z nam zne
ronic
Systemy elekt wcę
kiero
wspierające
podczas jazdy
14
ofert
Zestawienia
uszko
Co wpływa na i z czym
w
skrzyń biegó naprawa
wiąże się ich
34
nost
Testery diag
y rynkowej
Rynek
s
Technika i serwi
mody
Konsekwencje a
oprogramowani
sterowników
37
i być legalna
Muzyka mus tu RTV
Licz
Launched: 1994
Circulation: 8000 copies
Size of the magazine: 210 x 297 mm (A4)
Frequency: monthly (11 issues per year)
ch
yjnych pasja
O motoryzac
amen
rozmawiamy em Saletą 64
Płacenie abon muzyka
Przemysław
że
nie sprawia, jest legalna 52 z
w warsztacie
yczne 48
w w w. a
utoexp
ert.pl
Licensed by:
ISSN 12 34-
480
34 424
X • Nr i nd.
9 • Cza sop
ism o d ost
ępn e w pre
num era cie • Ce na egz
. 9,7 0 zł (w
tym 8% VAT
The Polish edition of autoEXPERT magazine is licensed by the Vogel Business Media GmbH
& Co. KG. (located in Wϋrzburg, Germany). AutoEXPERT sister magazines are: “kfz betrieb”,
“autofachmann” and “autokaufmann”.
)
11
(211)
4
meru
Tematy nu
ory 17
Akumulat
w a r
–
i kłaa55
tryczny 14 t po
h in ko
e cny
O
Napęd elek
25
ozi
XXXIII
dw
na
emia techniczna
a
Akad
owanie
e
Napraw
tryczne ham
k i zarządzani
s
s
Technika i serwi
Technika i serwi
Energia po
nowemu
szania żywotnoem
Sposoby zwięk i akumulatorów
Jazda z prąd się
Aktualności
zują
a
19
ści i odpornośc zną
Czym charaktery
Ścisła czołówk
pracę cyklic
ków
silniki stosowane ycznych? 12 na
Ogłoszenie wyni EXPERTA”
ach elektr
„auto
10 w napęd
w konkursie
2014
na Produkt Roku
ofert
Zestawienia
y rynkowej
y 20
Akumulator do opon runflat 63
ce
Montażowni
warsztatu
Leasing dla u sprzętu
66
w w w. a
IT
dla motoryzacji
j
zy techniczne
Dodatek wied we współpracy
39
przygotowanyffler
z firmą Schae
utoexp
201
Listopad
Dodatek
specjalny
Elek
Ryne
zakup
Finansowanie serwisów
i urządzeń dla h
samochodowyc
a t
s z t
–
d e l
h a n
49
Distribution
Free of charge – via controlled circulation, the readership is specifically selected
(from automotive market database) according to the editorial content of each issue.
The magazine is also distributed by subscription, at trade fairs and branch events.
ert.pl
Licensed by:
meru
Tematy nu
20
ietlenie 
39
a 14 Ośw
zamienne
diagnostyk yczne 31 części
ji
dla motoryzac
nost
ag
Oprogramowanie
di
e
ny
ni
owa
li
Serwis sterrem
Po godzinach
tniejszy
Jeszcze spry
is
is
Technika i serw
Aktualności
gotowy
Cadillac już
marszałka
Zabytkowe auto
zostało
10
Piłsudskiego
odrestaurowane
ofert
Zestawienia
Technika i serw
unikacją
Problem z komzenia
urząd
Podłączenie
do złącza OBD
nie zawsze działa
y rynkowej
moc ra
Niezwykła
lase
niebieskiego pcą
Trwają prace
eł LED
16 świat
tyczne 34
Linie diagnos
anie 66
Oprogramow
nad nastę
28
kompute
b komputer może
t
W jaki sposó serwisu 50
Najnowszy Smarątrz, ale duży
wać pracę
46 plano
– mały z zewnśrodku
i wygodny w
w w w. a
utoexp
ert.pl
Licensed by:
The circulation and method
of distribution are audited by ZKDP
Związek Kontroli Dystrybucji Prasy (non-profit organization) is a member of the International
Federation of the Audit Bureaux of Circulations. Its principal aim is helping to establish the ethical
and business standards regulating the Polish press market by supplying objective and carefully
verified press circulation and distribution data. Each of the members submits a monthly statement
of the circulation and distribution of the controlled title. Following the end of each year, auditors
authorized by the Board verify the data declared by the publishers against their financial records.
CONTACT
Maciej Blum
www.autoexpert.pl
licensed by
Editor-in -chief
phone: + 48 71 78 23 190
e-mail: [email protected]
1
P U B L I C AT I O N P R O G R A M
Media Data 2015
Dates
Issue
Technic and service
1/2015
17.12.2014
19.12.2014
07.01.2015
Diagnostics
Electronics and Electromechanics
Batteries
Engines - pepair and diagnostics
2/2015
19.01.2015
22.01.2015
04.02.2015
Spare parts
Brake systems
Clutches
Paintwork
16.02.2015
20.02.2015
04.03.2015
Spare parts
engine and driveshaft repair
Car windows
Exhaust systemss
4/2015
18.03.2015
23.03.2015
03.04.2015
Electronics
Spare parts
Paintwork materials
Air filters
5/2015
17.04.2015
20.04.2015
04.05.2015
Spare parts and accesories
Diagnostics
Special repairs
Worshop equipment and tools
6/2015
20.05.2015
25.05.2015
04.06.2015
LPG - systems and parts
Spare parts
Engine
Shock absorbers and springs
Drivetrain
7-8/2015
22.06.2015
24.06.2015
06.07.2015
Cam
Electronics
Filters
9/2015
17.08.2015
20.08.2015
01.09.2015
Spare parts
Clutches
Paintwork
Sensors and controls
10/2015
18.09.2015
22.09.2015
02.10.2015
Electronic and electrical systems
Batteries
Electric drive
Body repair
11/2015
19.10.2015
22.10.2015
03.11.2015
Four-wheel drive
Parts and accesories
Diagnostics
Alternators & generators
Lighting
12/2015
17.11.2015
20.11.2015
02.12.2015
Ignition and injections systems
Spark and Glow plugs
Commercial vehicles
Gear boxes
3/2015
The editors reserve the right to change the schedule of publications.
Submission of ads
Submission
of materials
Publication of issue
Special issue
(December 2015)
1/2016
17.12.2015
21.12.2015
05.01.2016
Workshop equipment
Market and
management
Thematic
supplement
Suspension geometry equipment
Automotive winter chemical products
Special tools for repairs
Customer service
Professional trainings
LPG Market
Pneumatic tools
Brake system testers
Paint and body repair
Cleaning & washing
(building & vehicle care)
GasShow
FAIR/PREVIEW
Diagnostic equipment
Wheels and tires: Technology and the
workshop
Gas analysers and smoke meters
Motorsport and automotive industry
Body repair tools and equipment
Regeneration of the parts
Air Condition equipmen
Current market value repair
Diagnostic testers
Automotive chemicals
Turbocharger balancers
Spare parts market (OE, AM)
Law in workshop
FAIR/PREVIEW
Workshop networks
Diagnostics equipment
Oldtimer market
Drive unit
Diesel Injection Repair Equipment Customer service
Presses & hydropneumatic
equipment
Automotive oils and greases
Air conditioning
Banks, warranties, insurances
ProfiAuto Show
Motorbikes
Banks, warranties, insurances
Product
of the Year 2015
Modern automotive technologies
Marketing in workshop
Engine test benches
Painting equipment
Sanders & polishers
Wheel balancers ant tire chcngers
E-commerce
Inter Cars EXPO of Spare Parts,
Tools and Garage Equipment
FAIR/PREVIEW
Wheels and tires: Technology and the
workshop
Brakes and suspension
Automotive oils
Ecology in workshop
Apparatus for lighting control
Computer in workshop
Diagnostic lines
Market of SKP (Vehicle Inspection Stations)
Diagnostics equipment
Recykling in automotive
Battery charger rectifiers
Customer relationship management
Software for automotive
branches
Jacks and lifting platforms
Products and services catalogue with the Mechanician’s Calendar 2016
Diagnostics
Electronics and Electromechanics
Batteries
Engines - pepair and diagnostics
Suspension geometry equipment
Law in workshop
Gas analysers and smoke meters
E-marketing
Fairs, branch events,
professional trainings
in 2016
R A T E
Media Data 2015
Sizes and prices of insertions
Size
Price
Discounts
According to the series and space contracts
(for advertisements placed within a period of 12 months).
Width x Height in mm (symbol)
1/1 page
2 825 €
210 x 297 (A)
3/4 page
2 100 €
149 x 297 (C)
210 x 220 (D)
2/3 page
1 890 €
133 x 297 (E)
210 x 197 (F)
1/2 page
1 420 €
102 x 297 (G)
210 x 148 (H)
1/3 page
1 050 €
71x 297 (I)
210 x 94 (J)
1/4 page
795 €
55 x 297 (K)
102 x 148 (L)
210 x 70 (M)
1/8 page
460 €
55 x 148 (N)
102 x 70 (O)
210 x 36 (P)
II cover (1/1 page)
3 190 €
210 x 297 (A)
III cover (1/1 page)
3 190 €
210 x 297 (A)
IV cover (1/1 page)
3 550 €
All prices are net in EUR.
210 x 297 (A)
C A R D
Surcharges
10% for special position.
Discounts
Series contract
full page
other sizes
6x1
20%
10%
9x1
25%
15%
11x1
30%
20%
A sample must be submitted before order can be confirmed.
Loose inserts
Weight
Printing and binding process, printing materials:
„„ please send printing materials in digital form,
„„ format of graphic file: PDF, TIFF or JPG,
„„ printing quality, resolution: min. 300 DPI,
„„ colour: CMYK,
„„ proof printout for colour advertisements (if not, no colour guarantee can be given).
Price per copy
Whole circulation (8000 copies)
25 g
0,30 €
2 400 €
26-50 g
0,45 €
3 600 €
51-75 g
0,60 €
4 800 €
Over 75 g
On request
Maximum size – 200x285 mm. For non-standard inserts: please inquire.
All prices are net in EUR.
SPECIAL OFFERS
banderola
banderola
R
R
R
R
R R
R RR
R R
RR R R
R R
R R
R R
R R
R R
banderola
banderola
kalendarz
kalendarz
kalendarz
kalendarz
kalendarz
banderola
Bellyband
A bellyband in the form of thin paper strip
is manually placed around the complete
magazine and fixed with a transparent
adhesive dot.
ADVERTISEMENT FORMATS
1/3
210 x 94
1/1
210 x 297
2/3
133 x 297
plus 3 mm trim
plus 3 mm trim
J
1/3
71 x 297
plus 3 mm trim
1/2
210 x 148
plus 3 mm
trim
plus 3 mm trim
2/3
210 x 197 mm
H
plus 3 mm trim
Postcard Inserts
Postcards can be inserted in the magazine
in different ways e.g. as loose supplement,
glued on the advertisement, printed on
an extended cover or as bound insert with
perforation.
1/4
210 x 70
M
plus 3 mm trim
A
3/4
149 x 297 mm
1/4
55 x 297
plus 3 mm trim
Calendar Supplement
Calendars folded to different formats are
also a suitable supplement. Readers can
take them out and use them unfolded
to full size.
E
F
Cover
plus 3 mm
trim
1/2
102 x 297
plus 3 mm trim
I
1/8 210 x 36 plus 3 mm trim
1/8
102 x 70
1/4
102 x 148
P
O
plus 3 mm trim
plus 3 mm trim
L
3/4
210 x 220 mm
plus 3 mm trim
1/8
55 x 148
plus 3 mm
trim
Extended Front or Back Cover
Extended, unfoldable page at the front
and rear cover – the ideal presentation for
companies. Your order a minimum 3 pages.
C
K
G
CONTACT
N
Krzysztof Faściszewski
Booklet on Carrier Advertisements
A small booklet of different volume and
size is glued on carrier advertisement
with removable glue. The number of
pages depends on the paper weight.
Bleed charges
10 % of the gross price of a b/w page. Standard page
size plus 3 mm bleed per edge. This extra charge also
applies for single-side bleed only.
advertising sales director
Ph: +48 (71) 782 31 85
E: [email protected]
Anna Kruk
key account manager
Ph: +48 (71) 782 31 86
E: [email protected]
Renata Świderska
key account manager
Ph: +48 (71) 782 31 93
E: [email protected]
D
DIGITAL PORTRAIT
Media Data 2015
Classic online advertising formats
billboard
billboard
billboard
banner
banner
banner
banner
banner
banner
skycraper
large
rectangle
skycraper
full banner
billboard
rectangle
large
rectangle
full banner
large
rectangle
skycraper
full banner
skycraper
rectangle
Article
full banner
Category page
Main page
Subcategory page
Online advertising rate
Weight
Main
page
Category page
Subcategory
page
Size (px)
BILLBOARD
750 x 100
50 KB
1700 €
SKYSCRAPER
120 x 600
50 KB
1700 €
BANNER
270 x 60
35 KB
690 €
FULL BANNER
468 x 60
45 KB
820 €
RECTANGLE
210 x 150
40 KB
450 €
LARGE RECTANGLE
320 x 250
45 KB
790 €
(max)
EDITORIAL
ADVERTISING
Article
Price (EUR)
(per month)
Name
750 €
All prices are net in EUR.
– publication zone
Technical requirements and additional information:
„„ standard of advertising creatives: GIF, JPEG, SWF, HTML Flash,
„„ ad unit sizes & file size should be in accordance with specifications,
„„ linking URL should be provided,
„„ ads must be tested before for approval,
„„ advertising should be provided at least 3 days before planned emission.
1. Web adress (URL): www.autoexpert.pl
2. Brief profile: At www.autoexpert.pl the publisher’s »autoEXPERT« magazine presents a multimedia, interactive online offering of technical, corporate and product information. The diverse
portal profits from the know-how associated not only with »autoEXPERT« but also with the trade
companies and associations, which are active on the Polish automotive market. Online service www.
autoexpert.pl is thus able to maintain its focus on the entire automotive trade and provide daily
news from the branch. The large range of news and specialist information is well structured into
topic channels, and articles are easy to find using the built-in search function, true to the motto:
“Finding is better than searching”. Content is supplemented with photo galleries, brand filters,
a company and products database and other handy database functions.
3. Target group: owners, managing directors, and supervisors in automotive trade and service.
NEWSLETTER
Media Data 2015
Weekly newsletter with news from the last 7 days
1. Newsletter
The »autoEXPERT« newsletter contains the latest weekly
news from the automotive branch compiled by the
editors of magazine.
2. Publisher:
Raven Media Sp. z o.o.
billboard
text ad
3. Editorial
office:
ul. Grabiszyńska 163, 3-439 Wrocław
Ph: +48 (71) 782 31 90, F: +48 (71) 782 31 84
4. Frequency:
Weekly, Thursday, approx. 12:00 am
box
The following formats are available:
full banner
text ad
BILLBOARD
750x100 px
max: 50 KB
FULL BANNER
468x60 px
max: 50 KB
BOX
180x150 px
max: 50 KB
text ad
Text ad
In section “The most
important information”
Text ad
In one from the sections:
“Products”, “Production”,
“Management & Market”
Magazine
WWW
Rates per mailing for the booked period:
Newsletter
Format
Size (px)
Price (EUR)
per mailing
BILLBOARD
750 x100
390 €
FULL BANNER
468 x 60
190 €
BOX
180 x150
290 €
TEXT AD
section “The most important
information”
TEXT AD
sections: “Products”, “Production”,
“Management & Market”
Discounts:
BANNER + TEXT AD
5%
2-5 mailings
10%
6-10 mailings
15%
>10 mailings
20%
Facebook
ADVERTISING
Krzysztof Faściszewski
290 €
(advertising sales director)
Ph: +48 (71) 782 31 85
M: +48 608 600 118
E: [email protected]
190 €
Anna Kruk
(key account manager)
Ph: +48 (71) 782 31 86
M: +48 608 685 362
E: anna.kruk@ autoexpert.pl
Renata Świderska
(key account manager)
Ph: +48 (71) 782 31 93
E: [email protected]
C O N T A C T
Media Data 2015
Editorial staff
Editorial and office address
ul. Grabiszyńska 163, 53-439 Wrocław, Poland
phone: +48 71 78 23 180, fax: +48 71 78 23 184
e-mail: [email protected]
www.autoexpert.pl
Maciej Blum (editor-in-chief)
Contact languages: Polish, English, German
phone: +48 71 78 23 190
e-mail: [email protected]
© Copyright of the trademark „Auto Expert” by Vogel Business Media GmbH & Co. KG,
97082 Würzburg/Germany.
Sylwia Lewandowska-Klauza (editorial secretary)
Contact languages: Polish, English
phone: +48 71 78 23 191
e-mail: [email protected]
Publisher:
Raven Media sp. z o.o.
ul. Grabiszyńska 163, 53-439 Wrocław
NIP 897-17-67-168, REGON 021366963
Paweł Kruk (editorial director)
Contact languages: Polish, English
phone: +48 71 78 23 195
e-mail: [email protected]
Advertising
Krzysztof Faściszewski (advertising sales director)
Contact languages: Polish, German
phone: +48 71 78 23 185
e-mail: [email protected]
Anna Kruk (key account manager)
Contact languages: Polish, English
phone: +48 71 78 23 186
e-mail: [email protected]
Renata Świderska (key account manager)
phone: +48 (71) 782 31 93
e-mail: [email protected]
Raven Media is a licensed business partner of Vogel Business Media. Its publishing activity on the Polish market includes magazines: autoEXPERT
(on the license of titles: „kfz-betrieb”, „autoFACHMANN”, „autoKAUFMANN”) and “MM Magazyn Przemysłowy” (on the license of “MM MaschinenMarkt”).
Raven Media is also a sales representative of Vogel’s magazines: „Automobil Industrie”, „kfz-betrieb”, „Konstruktionspraxis”, „Elektronikpraxis”,
„Elektrotechnik”and international magazines from the “MM” brand, which are published in 12 different countries.
Vogel Business Media is one of the major German specialist publishers for trade and industry. The numerous specialist media created by Vogel are nearly always
among the leading names in their sector. These provide access to markets and industrial sectors, pick up on interdisciplinary topics and keep their communities
of professionals well-informed in a competent and targeted manner.
Vogel was founded as a publishing company in Pössneck in the German state of Thuringia in 1891 by Carl Gustav Vogel and has been based in Würzburg/
Germany since 1952. It is also located in five other towns in Germany. The company activities are focused on German-speaking countries and the emerging
markets in Eastern Europe and Asia. Apart from traditional printed publications, since 2006 Vogel brand names can also be found on the Internet in the form of
innovative, digital information portals, offering lead generation possibilities. Vogel’s portfolio comprises over 100 printed publications and some 60 corresponding websites, partly in the form of business efficiency portals offering users a high level of efficiency.
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