Sponsorship Technical specification

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Sponsorship
Technical specification
Sponsorship
1.
2.
3.
4.
5.
The sponsorship is a graphic customer identification located on the top
expandable bar and the bottom
bott
bar on all pages within the site.
The sponsorship graphic design is prepared by Onet.pl
O
based on the materials
received from the advertiser
dvertiser. The arrangement of the sponsorship elements
should be adequate to
o the guidelines specified below.
below. It is possible for the
advertiser to prepare the design. However, it must be each time approved by
Onet.pl and must meet the conditions contained in the specification.
specification Onet.pl is
also responsible for programming whole sponsorship.
There are several sponsorship versions, which depends on webpage:
page:
a) new webpages:
webpages
• width: 1140px, 980px lub 770px
b) old webpages::
• width 620px
The top bar before expanding is 100px high and static graphics (jpg, gif) must be
used. Its width equals 980px or 770px
770px (it depends on service). Area dedicated to
branding is marked and dimensioned in pictures below
If the menu bar is located
locat
along the top edge of the browser window (e.g.
Wiadomosci, Sport), top bar width is 1140px or 980px
980px (it depends on browser
dimensions and users’ screen resolution). Area dedicated to branding is marked
and dimensioned in pictures no 1.
Picture no 1
6.
If the top menu bar width
w
is constant and equals 980px,
px, the sponsorship should
be prepared according
ing guidelines described below. Area dedicated to branding is
marked and
nd dimensioned in pictures no 2.
Picture no 2
Grupa Onet.pl SA, ul. Gabrieli Zapolskiej 44, 30-126
30 126 Kraków; tel. +48 (12) 2774000, fax. +48 (12) 2774002;
KRS: 0000007763 Sąd Rejonowy dla Krakowa–Śródmieścia
Krakowa
w Krakowie, XI Wydział Gospodarczy;
Kapitał
pitał zakładowy Spółki: 7 580 648,00 zł;NIP734-00-09-469
2
7.
Area dedicated to branding on webpages
webp
which width
dth equals 770px is marked and
dimensioned in
n pictures no 3.
3
Picture no 3
8.
Area dedicated to branding on webpages which width equals 620px
620
is marked and
dimensioned in pictures no 4.
4
Picture no 4
9.
After clicking on the expand button (“ROZWIŃ”), the sponsorship bar expands to
310px height. Width is the same as top bar width on particular webpages:
a) 1140px - iff the users’ screen resolution is less than 1024px webpages is
resizing to 980px width, so the left part of the copy (160x210px) should
not contain any essential
essen
branding elements. Area dedicated to branding is
marked and dimensioned
dimensioned in pictures no 5 (for sponsorship bar width
1140px) and no 6 (for sponsorship bar width 980px).
Picture no 5
30 126 Kraków; tel. +48 (12) 2774000, fax. +48 (12) 2774002;
Krakowa
Kapitał
3
Picture no 6
b) 980px - area dedicated to branding
br
is marked and dimensioned in pictures
no 7.
Picture no 7
c) 770px - area dedicated to branding is marked and dimensioned in pictures
no 8.
30 126 Kraków; tel. +48 (12) 2774000, fax. +48 (12) 2774002;
Krakowa
Kapitał
4
Picture no 8
d) 620px - area dedicated to branding is marked and dimensioned in pictures
no 9
Picture no 9
10. The top graphic bar before expanding must look as follows:
follows
a) It must have the “SERVICE SPONSOR” inscription placed in the upper right
corner, written in capitals, Verdana, 9 pt sizes,, and the last letter of the
inscription
ription cannot be more than 100px
100
away from
rom the right edge. The
string must be clearly visible, in a colour contrasting with the creation
background;
b) an exclusion zone must be maintained around the Onet logotype and the
service name (see pictures 1-4).
1
. The exclusion zone must not contain any
sponsor's/advertiser's
onsor's/advertiser's branding elements.
elements
30 126 Kraków; tel. +48 (12) 2774000, fax. +48 (12) 2774002;
Krakowa
Kapitał
5
11.
12.
13.
14.
15.
c) if the webpage contains search field an exclusion zone
zone of 75x25px must be
located directly above
above the “SEARCH” button, which is situated next to the
right edge of the webpage horizontal navigation bar. The exclusion zone
cannot contain any sponsor's/advertiser's branding elements;
d) it must contain the “EXPAND” button (or a different button with an
equivalent content) – its suggested location is the upper right corner of the
bar and its suggested size is 70x30 px;
e) it should contain no more than one graphically consistent element, one
baseline, one sponsor's logotype or a product image as an alternative (only
if agreed upon with Onet in advance
f) it must not contain the website address of the sponsor's/advertiser's
s/advertiser's phone
number
g) sponsor logo or product image cannot be larger than the Onet logotype;
logoty
the baseline font size cannot
can
be larger than 24pt;
h) it is not allowed to use operational elements whose function resulting from
their form, label or convention is incompatible
incompatible with their message, or
operates abnormally, e.g. clicking on the “expand” button should expand
the advertisement and not redirect the user to the campaign landing page.
The top bar after expanding must look as follows:
follows
a) it must contain the “FOLD” button
button (or a different button with an equivalent
content) – its suggested location is the same as in the case of the
“EXPAND” button;
b) it should contain all exclusion zones
c) there are no restrictions as regards the size of the customer's baselines or
logotypes;
d) it may contain: static graphics, video player, photo gallery or any flash
animation
The bottom bar width is 980px, 960px (it concerns webpages in new layout e.g.
Facet, Ofsajd, Kobieta),
Kobieta) 770px or 620px and 50px
px high, while the distance from
the footer should equal 10px.
10
The materials to be displayed on bars should be delivered in the PSD format (in
layers), along with the fonts used. If a video player, a photo gallery or a flash
animation is to be embedded in an expanded top bar, swf files should be
provided, along with the FLA source files and the fonts used.
Static replacement graphics should be provided in the form of a bitmap for the top
bar (both folded and expanded) and the bottom bar, to make it possible to display
sponsorship creations on the
the devices that do not support flash graphics.
The total weight of the folded top bar and the bottom bar must not exceed 300kB.
300
After expanding, it may progressively download more materials to reach the total
size of 3.5 MB.
orship with video
Sponsorship
1.
2.
3.
The video player may not appear before the bar is expanded.
The movie can be played automatically after expanding the bar or can be user
initiated. There is nor weight neither time restriction concerning movie.
Required materials:
a) Video in following files format: AVI, MPEG, MOV or WMV
b) Onet prepares one version of the movie with the 600K
600K stream bitrate.
c) Movies prepared by advertiser should be compressed to FLV format, using
“2-pass
pass VBR” method, by means of Sorenson Squeeze (R) application
(http://www.sorensonmedia.com/pages/?pageID=3)
30 126 Kraków; tel. +48 (12) 2774000, fax. +48 (12) 2774002;
Krakowa
Kapitał
6
4.
d) The advertiser should provide one version of the movie in accordance with
the following guidelines: * 600K Stream
Stre
– data rate video + audio up to
600kbps.
Sponsorship with video on the webpages with unmodified top graphic bar
a) There is video player thumbnail located on the top sponsorship bar,
containing
ning “play” button or any other information which should encourage
user to play video.
b) After clicking „play” thumbnail enlarge
enlarge to 300x250px and after clicking
stop or after the end of the video it returns to its former dimensions.
c) Based on the video provided by advertiser (in avi or mpeg file) Onet
prepares the proper
prope movie version
ersion with datarate up to 300kbps.
Sponsorship is also available with additional ad – Intro
1.
2.
3.
4.
5.
Dimension: 750x450px
px
Weight: up to 50kB
Impression time: up to 10 sec.
Formats: jpg, gif, png, swf
Intro is available only with sponsorship and capping - 1/week.
30 126 Kraków; tel. +48 (12) 2774000, fax. +48 (12) 2774002;
Krakowa
Kapitał
7

Sponsorship Technical specification

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