Kverneland Group

Kverneland Group
Corporate Presentation
Enter the Future of Farming
- Enter the world of
Kverneland Group
Welcome at Kverneland Group
Serving Farmers
all over the world
2
Kverneland Group’s Vision
“Leading Broad Line Supplier of Agri-implements in Europe and
targeting global positions in other areas of mechanised Agriculture”
Kverneland Group in brief
Kverneland Group is a leading international company developing,
producing and distributing agricultural machinery and services.
Strong focus on innovation allows us to provide a unique and broad
product range with high quality.
Kverneland Group offers an extensive package aimed at the
professional farming community, covering the areas of seeding
equipment, forage-and bale equipment, spreading, spraying and
electronic solutions for agricultural tractors and machinery.
At the end of 2012, Kverneland Group had a turnover of EUR 478.0
million and 2 260 employees, of which 73.4% worked outside Norway.
Kverneland Group‘s Board of Management
Organisational structure
SEVP
CEO
Hiromi Nakanishi
Ingvald Løyning
EVP
Hiroyuki Tanihara
EVP BA
Crop Care
EVP BA Grass
Forage
Equipment
EVP BA Arable
Soil
Equipment
M. Svendsen
C. U. Thomsen
Friedrich Pehle
EVP BA Arable
Plough
Equipment
I. Løyning
EVP BA
After Sales
EVP
Sales and
Marketing
Sales Area II
M. Svendsen
A. Gjerde
M. Nordhaus
.
KVG CIS
KVG Hungary
KVG Iberica
KVG Benelux
KVG Ireland
KVG France
KVG Italy
KVG Germany
KVG North
America
KVG Scandinavia
KVG UK
KVG Poland
KVG South
Africa
Rest of the
World
5
Our
History
6
Founder, O.G.
Kverneland
Kverneland Group History
1879
Factory founded by O.G. Kverneland (Production of Scythes & Sickles)
1991
Acquired Maletti, Italy (PTO implements)
1993
Acquired Taarup, Denmark (Forage implements)
1995
Acquired Accord, Germany (Seeding)
1998
Acquired Greenland Group (Forage & Baling – Vicon Brand)
2000
Acquired Gregoire (Vineyard machines)
2007
Carve out and separate listing of Greogire
2008
Opening of Metz Distribution Centre
2009
Divestment of the Bale Business Area
2010
Purchase of IP rights for Loader Waggons & Transport from Veenhuis
2011
Kverneland Group enters a long term Joint Venture commitment with Gallignani srl
2011
Kverneland Group opens new assembly plant in Daqing/China
2012
Kubota Corporation acquires Kverneland Group and takes full ownership in May ‘12
Kverneland Group’s International Presence
Kverneland Group Manufacturing Sites
Kverneland Group Klepp
Norway
Ploughs
Kverneland Group Nieuw-Vennep
The Netherlands
Field Sprayers
Fertiliser Spreaders
Kverneland Group Kerteminde
Denmark
Disc Mowers
Disc Mower Conditioners
Rakes & Tedders
Kverneland Group Mechatronics
The Netherlands
Electronics Solutions for
Tractors and Agri-Implements
Kverneland Group Les Landes
France
Cultivators
Harrows
Kverneland Group Lipetsk
Russia
Cultibar Airseeders
Production and assembly of Arable,
Seeding equipment and Ploughs
Kverneland Group Modena
Italy
Choppers
Power Harrows
Rotary Tillers
Kverneland Group Ravenna
Italy
Round Balers
Bale Wrappers
Kverneland Group Soest
Germany
Seed Drills
Precision Drills
Seeding Combinations
Kverneland Group Daqing
China
Assembly of Complete Range
of Kverneland machine models
9
Business Structure & Dedicated Centres of Competence
BA Soil Equipment
Seeders,
Precision Drills
Conservation Tillage,
Harrows and
Cultivators
BA Plough
Equipment
Ploughs
BA Bale
Equipment
Balers and
Wrappers
BA Forage
Equipment
Forage equipment
Mower Equipment
Feeding Equipment
BA Crop Care
Equipment
Sprayers,
Spreaders
and
KvG Mechatronics
BA After Sales
Services
Spare Parts
Sales & Logistics
After Sales Services
Kverneland Group Business Structure:
• 6 Business Areas (BA’s)
• 10 Production locations in 9 countries.
• Each manufacturing site is specialised in a specific area of products
with a dedicated competence centre for R&D, manufacturing, product
and marketing management.
BA Plough Equipment
BA Plough Equipment:
Manufacturing site located in Klepp, Norway
Production of Plough Equipment and Packers
Kverneland Group Lipetsk, Russia
Production and assembly of Arable, Seeding equipment
and Ploughs
BA Soil Equipment
BA Soil Equipment: Manufacturing sites
located In Soest, Germany
Competence Centre for Seeding Technology and
Production of Seeding equipment and Cultivators
Les Landes Gennusons, France
Production of Disc Harrows, Subsoilers and Cultivators
Modena, Italy
Production of Seeders, Conservation Tillage, Harrows,
Cultivators and Choppers
Kverneland Group Daqing,China
Production and assembly of Arable and Seeding machines
BA Bale Equipment
BA Bale Equipment:
Manufacturing sites located in
Kerteminde, Denmark
Russi, Italy
Production of Balers and
Wrappers
BA Forage Equipment
BA Forage Equipment:
Manufacturing sites located in
Kerteminde, Denmark
Russi, Italy
Production of Forage, Mower
Equipment and Feeding Equipment
14
BA Crop Care Equipment
BA Crop Care:
Manufacturing Site located in
Nieuw-Vennep, The Netherlands
Production of Sprayers and Spreaders
KvG Mechatronics
Nieuw-Vennep, The Netherlands
Production of Electronic Solutions
for tractors and agricultural machinery
BA After Sales
BA After Sales:
Central Warehouses
located in:
Metz, France
Klepp, Norway
Satellite warehouses:
St. Helens, UK
Barcelona, Spain
Spare Parts
Key numbers 2011:
Total turnover
97.000.000 EUR
Number of stocked
unique articles: 65.000
Kverneland Group Mechatronics BV
Kverneland Group has it’s own advanced
Competence Centre for electronic steering and
control solutions for agriculture implements:
Kverneland Group Mechatronics (NL), taking a
leader position in the optimisation of
agriculture (implement) processes using
software, hardware and mechatronic solutions.
Precision farming:
The Future
18
Our Future is in ISOBUS
With decades of experience in CAN-bus and ISOBUS technology,
Kverneland Group has a leading position in ISOBUS development.
Already more than 50 machine models are developed conform the
ISOBUS protocol and more are to come!
Kverneland Group has a strong focus on development and
production of new electronic solutions for agricultural tractors and
machinery, all to make the farmers life easy, smart and efficient.
To increase the customer benefits in relation to the application of
ISOBUS technology within ISOBUS machines and to improve the
compatibility of ISOBUS products worldwide (plug & play).
Our Future is in Precision Farming
The iM FARMING concept of Kverneland Group combines and present
its competitive advantages of the ISOBUS machine offering under the
Kverneland and Vicon brands, in combination with all electronic solutions.
ISOBUS Intelligence – Clever Farming!
All ISOBUS machines produced by Kverneland Group can be
recognised by the ISOBUS Intelligence logo.
Whenever you see this logo on your machine, you are ensured of the
ISOBUS compatibility from tractor to machine and machine to tractor,
meaning that all data collection from your machine(s) is centralised and
can easily be transferred to your Terminal (e.g. IsoMatch Tellus) in your
tractor cabin.
The 4 Steps
in iM FARMING
A synoptic categorising
explains our actual
offering in 4 steps,
from the basic
ISOBUS machine
up to advanced
high-end solutions in
Precision Farming.
Facts and
Figures
23
P&L Headlines
Orderbook
Orderintake
2013
139 618
474 814
2012
162 739
489 621
2011 Change 12/13
150 735
-14,2 %
485 576
-3,0 %
Net sales
Operating profit (EBIT)
As % of Net Sales
Profit Before Tax (PBT)
As % of Net Sales
Number of Employees
499 006
8 998
1,8 %
1 026
0,2 %
2 408
477 837
9 466
2,0 %
4 007
0,8 %
2 260
447 140
12 768
2,9 %
6 534
1,5 %
2 127
4,4 %
-4,9 %
-74,4 %
6,6 %
Turnover by Region
Turnover by Region 2012
Turnover by Region 2013
4,0 %
4,7 % 2,0 %
2,0 %
5,7 %
5,8 %
87,5 %
Europe
Europe
America
America
Asia
Asia
Other
Other
88,3 %
visit us at www.kvernelandgroup.com
www.vicon
www.kverneland.com
www.vicon.eu
See our
Machines
at work
on YouTube